Brands laid bare : using market research for evidence based brand management
by
Ford, Kevin
Title
:
Brands laid bare : using market research for evidence based brand management
Author
:
Ford, Kevin
ISBN
:
9780470012833
Personal Author
:
Ford, Kevin
Publication Information
:
England : John Wiley Publishing , 2005.
Physical Description
:
158 p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Brand name products -- Management.
Marketing - Research