Customer relationship management : a database approach
by
Kumar, V.
Title
:
Customer relationship management : a database approach
Author
:
Kumar, V.
Reinartz, Werner J.
ISBN
:
9780471271338
Personal Author
:
Kumar, V.
Publication Information
:
New Jersey : Wiley , 2006.
Physical Description
:
324 p. ; 26 cm.
Subject Term
:
Customer relations -- Management
Database marketing
Added Author
:
Reinartz, Werner J.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004056940 | Adult Reference | 658.8120285574/KUM | Material being cataloged |