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The brand innovation manifesto

by

Grant, John

Title

:

The brand innovation manifesto

Author

:

Grant, John

ISBN

:

9780470027516

Personal Author

:

Grant, John

Publication Information

:

England : John Wiley , 2006.

Physical Description

:

310 p. ; 24 cm.

General Note

:

Includes index.

Subject Term

:

Brand name products -- Social aspects

Brand name products -- Psychological aspects

Brand name products -- Marketing

Lifestyles -- Economic aspects

Consumer behavior