From brand vision to brand evaluation
by
Chernatony, Leslie de
Title
:
From brand vision to brand evaluation
Author
:
Chernatony, Leslie de
ISBN
:
9780750667494
Personal Author
:
Chernatony, Leslie de
Edition
:
2nd ed.
Publication Information
:
Amsterdam : Butterworth-Heinemann , 2006.
Physical Description
:
xviii, 318 p. : ill. ; 24 cm.
Subject Term
:
Brand name products
Trademarks
Product management
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004088654 | Adult Non-fiction Book | 658.827/CHE | Open shelf |