Concumer insight : how to use data and market research to get closer to your customer
by
Stone, Merlin
Title
:
Concumer insight : how to use data and market research to get closer to your customer
Market research in practice
Author
:
Stone, Merlin
Stone , Merlin
ISBN
:
9780749442927
Personal Author
:
Stone, Merlin
Publication Information
:
London : Kogan Page , 2005.
Physical Description
:
288 p. ; 24 cm.
Series
:
Market research in practice
Series Title
:
Market research in practice
General Note
:
Includes index.
Subject Term
:
Customer relations -- Management
Marketing - Research
Database marketing
Added Author
:
Stone , Merlin