Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by
 
Kim, W. Chan

Title
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author
Kim, W. Chan
 
Mauborgne, Renee

ISBN
9781591396192

Personal Author
Kim, W. Chan

Publication Information
Boston : Harvard Business School Press, 2005.

Physical Description
xv, 240 p. ; 23 cm.

Subject Term
New products
 
Market segmentation

Added Author
Mauborgne, Renee


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Jabatan39292004282935Adult Bussiness & Economic (openshelf)658.802 /KIMEconomy & Business
Perpustakaan Kuala Lumpur39292004072031Adult Bussiness & Economic (openshelf)658.802 /KIMEconomy & Business
Perpustakaan Kuala Lumpur39292004037563Adult Bussiness & Economic (openshelf)658.802 /KIMChecked Out
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004030884Adult Bussiness & Economic (openshelf)658.802/KIMMaterial being cataloged