Services marketing management
by
Mudie, Peter
Title
:
Services marketing management
Author
:
Mudie, Peter
Pirrie , Angela
ISBN
:
9780750666749
Personal Author
:
Mudie, Peter
Edition
:
3rd ed.
Publication Information
:
Amsterdam : BH , 2006.
Physical Description
:
267 p. ; 25 cm.
Subject Term
:
Service industries -- Marketing -- Management
Customer services -- Marketing -- Management.
Added Author
:
Pirrie , Angela
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004076978 | Adult Reference | 658.8/MUD | Economy & Business |