Services marketing : people, technology, strategy
by
Lovelock, Christopher
Title
:
Services marketing : people, technology, strategy
Author
:
Lovelock, Christopher
Wirtz, Jochen
ISBN
:
9780132056762
Personal Author
:
Lovelock, Christopher
Edition
:
6th ed.
Publication Information
:
Upper Saddle River, N.J. : Pearson, 2007.
Physical Description
:
648 p. : ill. ; 28 cm.
General Note
:
Includes bibliographical references and indexes.
Subject Term
:
Marketing -- Management.
Professions -- Marketing.
Service industries -- Marketing.
Customer services -- Marketing
Added Author
:
Wirtz, Jochen
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004076944 | Adult Reference | 658.8/LOV | Economy & Business |