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Marketing management : knowledge and skills

by

Peter, J. Paul

Title

:

Marketing management : knowledge and skills

Author

:

Peter, J. Paul

Donnelly, James

ISBN

:

9780073137636

Personal Author

:

Peter, J. Paul

Publication Information

:

New York : McGraw Hill, 2007.

Physical Description

:

813 p. ; 26 cm.

Subject Term

:

Marketing -- Management.

Marketing -- Management -- Case studies

Added Author

:

Donnelly, James