Strategic market management
by
Aaker, David A.
Title
:
Strategic market management
Author
:
Aaker, David A.
ISBN
:
9780471659037
Personal Author
:
Aaker, David A.
Edition
:
7th ed.
Publication Information
:
Hoboken, NJ : John Wiley, c2005.
Physical Description
:
xii, 356 p. : ill. ; 23 cm.
General Note
:
Includes index.
Subject Term
:
Marketing -- Management.