Brand.new
by
Pavitt, Jane
Title
:
Brand.new
Author
:
Pavitt, Jane
ISBN
:
9780691070612
Publication Information
:
London : V&A Publications, 2000.
Physical Description
:
224 p. : ill. (chiefly col.) ; 30 cm.
Subject Term
:
Brand name products
Consumer behavior
Consumption (Economics) -- Social aspects
Added Author
:
Pavitt, Jane