Made to stick : why some ideas survive and others die
by
 
Heath, Chip

Title
Made to stick : why some ideas survive and others die

Author
Heath, Chip
 
Heath, Dan

ISBN
9781400064281

Personal Author
Heath, Chip

Publication Information
New York : Chip Heath & Dan Heath , 2007

Physical Description
291 p. ; 22 cm.

General Note
Includes index

Subject Term
Social psychology
 
Contagion (Social psychology)
 
Context effects (Psychology)

Added Author
Heath, Dan


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Jabatan39292004126718Adult Non-fiction Book302.13/HEAMaterial being cataloged