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Basic marketing management

by

Dalrymple, Douglas J.

Title

:

Basic marketing management

2nd. ed.

Author

:

Dalrymple, Douglas J.

Parsons, Leonard J.

ISBN

:

9780471353928

Personal Author

:

Dalrymple, Douglas J.

Publication Information

:

New York : John Wiley & Sons, 2000.

Physical Description

:

341 p. ; 26 cm.

Series

:

2nd. ed.

Series Title

:

2nd. ed.

Subject Term

:

Marketing -- Management

Added Author

:

Parsons, Leonard J.