Brand Asset Management : driving profitable growth through your brands
by
Davis, Scott M.
Title
:
Brand Asset Management : driving profitable growth through your brands
1st ed.
Author
:
Davis, Scott M.
ISBN
:
9780787950774
Personal Author
:
Davis, Scott M.
Publication Information
:
San fracisco : Jossey-Bass, 2000.
Physical Description
:
265 p. ; 23 cm.
Series
:
1st ed.
Series Title
:
1st ed.
General Note
:
Includes index.
Subject Term
:
Brand name products
Product management
Brand name products -- United States
Product management -- Unites States