Social Marketing : improving the quality of life
by
Kotler, Philip
Title
:
Social Marketing : improving the quality of life
Author
:
Kotler, Philip
Roberto, Ned
Lee, Nancy 1932-
ISBN
:
9780761924340
Personal Author
:
Kotler, Philip
Edition
:
2nd ed.
Publication Information
:
London : Sage publications, c2002.
Physical Description
:
438 p. ; 24 cm.
Subject Term
:
Social marketing
Behavior modification
Added Author
:
Roberto, Ned
Lee, Nancy 1932-
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul | 39292004121472 | Adult Non-fiction Book | 658.8/KOT | Economy & Business |