Managing customer as investments : The strategic value of customers in the long run
by
Gupta, Sunil
Title
:
Managing customer as investments : The strategic value of customers in the long run
Author
:
Gupta, Sunil
ISBN
:
9780131428950
Personal Author
:
Gupta, Sunil
Publication Information
:
New Jersey : Pearson Education, c2005.
Physical Description
:
205 p. ; 23 cm.
Subject Term
:
Relationship marketing
Customer relations
Marketing -- Management.