Flash advertising : flash platform development of microsites, advergames, and branded applications
by
Fincanon, Jason.
Title
:
Flash advertising : flash platform development of microsites, advergames, and branded applications
Flash (Computer file)
Author
:
Fincanon, Jason.
ISBN
:
9780240813455
Personal Author
:
Fincanon, Jason.
Publication Information
:
Amsterdam ; Boston : Focal Press, c2010.
Physical Description
:
xvii, 269 p. : col. ill. ; 25 cm.
Contents
:
Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
Title Subject
:
Flash (Computer file)
Subject Term
:
Computer animation.
Web sites -- Design.
Internet advertising.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004237274 | Adult Reference | (R)006.696/FIN | Reference Material |