K Malhotra, Naresh Agarwal, James
2021
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBNÂ
9781944659745
Excerpt:Â
Customer relationship marketing : theoretical and managerial perspectives / K Malhotra, Naresh
Relevance:Â
0.8686
Linoff, Gordon S. Berry, Michael J. A.
2011
Perpustakaan Kuala Lumpur
ISBNÂ
9780470650936
Excerpt:Â
Data mining techniques : for marketing, sales, and customer relationship management / Linoff
Relevance:Â
0.7446
Gamble, Paul R.
2006
ISBNÂ
9780749446918
Excerpt:Â
Up close and personal? : customer relationship marketing @ work / Gamble, Paul R.
Relevance:Â
0.7447
Gamble, Paul R.
2006
ISBNÂ
9780749446918
Excerpt:Â
Up close and personal? : customer relationship marketing @ work / Gamble, Paul R.
Relevance:Â
0.7447
Gamble, Paul R.
2006
ISBNÂ
9780749446918
Excerpt:Â
Up close and personal? : customer relationship marketing @ work / Gamble, Paul R.
Relevance:Â
0.7447
Batterley, Richard
2004
ISBNÂ
9780074713747
Excerpt:Â
Leading through relationship marketing : how winning organisations leverage stakeholder
Relevance:Â
0.7447
Gummesson, Evert 1936-
2003
ISBNÂ
9780750654074
Excerpt:Â
Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for
Relevance:Â
0.7447
Varey, Richard J.
2002
ISBNÂ
9780470843413
Excerpt:Â
Relationship marketing : Dialogue and networks in the e-commerce era Varey, Richard J.
Relevance:Â
0.7447
McMakin ,Tom
2021
Perpustakaan Kuala Lumpur
ISBNÂ
9781119683780
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Nor Hapiza Mohd Ariffin
2019
Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Medan Idaman
ISBNÂ
9789834900922
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Sharizal Hashim Norjaya Mohd. Yasin, author.
2019
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBNÂ
9789674128173
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Sauro, Jeff
2015
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBNÂ
9781118937594
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Dempster, Craig Lee, John, 1974-
2015
Perpustakaan Kuala Lumpur
ISBNÂ
9781119059721
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Howard, Billee
2015
Perpustakaan Kuala Lumpur
ISBNÂ
9780399173622
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Halloran, Tim, 1969-
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBNÂ
9781118611289
Excerpt:Â
Romancing the brand : how brands create strong, intimate relationships with customers / Halloran
Relevance:Â
0.0000
Brito, Michael, author
2014
Perpustakaan Kuala Lumpur
ISBNÂ
9780789751614
Excerpt:Â
, smarter marketing, and deeper customer relationships / Brito, Michael, author
Relevance:Â
0.0000
Brown, Danny, author Fiorella, Sam, author
2013
ISBNÂ
9780789751041
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Gordon, Ian, 1952 June 19-
2013
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBNÂ
9781118092217
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Stratten, Scott.
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). This revised edition has the following updates: Addition of two new chapters: "Awesomeness of Being an Author 2.0" and "UnBook Tour" New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important Updates to the chapter on Twitter versus Facebook versus Linked In Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+) Updates to the chapter on Tweetathon, as more has been done on this project Updates to Chapter 28, "Stirring Coffee" "--
2012
Perpustakaan Kuala Lumpur
ISBNÂ
9781118176283
Excerpt:Â
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
Relevance:Â
0.0000
Kase, Larina
2012
Perpustakaan Kuala Lumpur
ISBNÂ
9780071770750
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Sheth, Jagdish N. Sisodia, Rajendra
2012
Perpustakaan Kuala Lumpur
ISBNÂ
9780415898355
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Stanton, Anne A.
2012
Perpustakaan Kuala Lumpur
ISBNÂ
9780672335372
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Roman, Ernan.
2011
ISBNÂ
9780071740838
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Reed, Wendy Foegen.
2011
Perpustakaan Kuala Lumpur
ISBNÂ
9780071748551
Excerpt:Â
Relationship marketing.
Relevance:Â
0.0000
Gillin, Paul. Schwartzman, Eric
"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--
2011
Perpustakaan Kuala Lumpur
ISBNÂ
9780470639337
Excerpt:Â
Social marketing to the business customer : listen to your B2B market, generate major account leads
Relevance:Â
0.0000
2010
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBNÂ
9780982908310
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Gibbs, Richard 1955- Humphries, Andrew
2009
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBNÂ
9780749454845
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Kuzmeski, Mariberth
2009
Perpustakaan Kuala Lumpur
ISBNÂ
9780470488188
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Kuzmeski, Mariberth
2009
ISBNÂ
9780470488188
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Lindgreen, Adam
2008
Perpustakaan Kuala Lumpur
ISBNÂ
9780566088834
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Charan, Ram
2007
ISBNÂ
9780141036878
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Aaronson, Kathy
2006
ISBNÂ
9780471777823
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Kumar, V. Reinartz, Werner J.
2006
Perpustakaan Kuala Lumpur
ISBNÂ
9780471271338
Excerpt:Â
Customer relationship management : a database approach Kumar, V.
Relevance:Â
0.0000
Aaronson, Kathy
2006
ISBNÂ
9780471777823
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Stein, Donna Baier
2005
ISBNÂ
9780324200577
Excerpt:Â
The new marketing conversation : Creating and strengthening relationships between buyers and
Relevance:Â
0.0000
Stein, Donna Baier
2005
ISBNÂ
9780324200577
Excerpt:Â
The new marketing conversation : Creating and strengthening relationships between buyers and
Relevance:Â
0.0000
Stein, Donna Baier
2005
Perpustakaan Jabatan
ISBNÂ
9780324200577
Excerpt:Â
The new marketing conversation : Creating and strengthening relationships between buyers and
Relevance:Â
0.0000
Stein, Donna Baier
2005
ISBNÂ
9780324200577
Excerpt:Â
The new marketing conversation : Creating and strengthening relationships between buyers and
Relevance:Â
0.0000
Wreden, Nick
2005
ISBNÂ
9780749444655
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Cathcart, Jim
2005
Perpustakaan Jabatan
ISBNÂ
9789833246250
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Wilson, Jeryy R , 1944-2005
2005
ISBNÂ
9781564148308
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Gupta, Sunil
2005
ISBNÂ
9780131428950
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Cheverton, Peter Hughes, Tim Foss, Bryan
2004
Perpustakaan Kuala Lumpur
ISBNÂ
9780749441876
Excerpt:Â
relationships with major clients Cheverton, Peter
Relevance:Â
0.0000
Peppers, Don Rogers, Martha
2004
Perpustakaan Kuala Lumpur
ISBNÂ
9780471485902
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Cheverton, Peter Hughes, Tim Foss, Bryan
2004
ISBNÂ
9780749441876
Excerpt:Â
relationships with major clients Cheverton, Peter
Relevance:Â
0.0000
Templeton, Tim Stephenson, Lynda Rutledge
2003
ISBNÂ
9781576753217
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Nero, Paul Patel, Neeta
2003
ISBNÂ
9780273656715
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Jones Rob Murphy, Dan
2003
ISBNÂ
9781403901712
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Donaldson, Bill O' Toole, Tom
2002
Perpustakaan Kuala Lumpur
ISBNÂ
9780471494430
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Weiss, Alan
2002
ISBNÂ
9780787955144
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Osenton, Tom
2002
ISBNÂ
9780130671677
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Cunningham, Patricia M.
2002
Perpustakaan Kuala Lumpur
ISBNÂ
9781841122137
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Donaldson, Bill
2002
ISBNÂ
9780471494430
Excerpt:Â
Relationships marketing
Relevance:Â
0.0000
Temporal, Paul Trott, Martin
2001
ISBNÂ
9780471846154
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Kasanoff, Bruce
2001
Perpustakaan Kuala Lumpur
ISBNÂ
9780738205366
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Blattberg, Robert C. Getz, Gary Thomas, Jacquelyn S.
2001
Perpustakaan Kuala Lumpur
ISBNÂ
9780875847641
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Blattberg, Robert C. Getz, Gary
2001
Perpustakaan Kuala Lumpur
ISBNÂ
9780875847641
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Cram, Tony
2001
ISBNÂ
9780273654315
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Egan, John
2001
ISBNÂ
9780273646129
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Godin, Seth
2000
Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBNÂ
9780743220651
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Godin, Seth
2000
Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBNÂ
9780970309907
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Godin, Seth
1999
Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBNÂ
9780684856360
Excerpt:Â
Relationship marketing
Relevance:Â
0.0000
Electronic / Digital Magazine
Excerpt:Â
, replacing rigid hardware and software configurations with virtual
relationships.
PRIMEQUESTâ„¢
The fault
Eleven years roll by Tokyo Street
Excerpt:Â
marketing Kung Suan Ai and Maybank Group Community Financial Services Regional Cards head of marketing