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Cover image for Entrepreneur magazines's ultimate direct marketing guide : how to deliver the right message to the right target for the best result
Lautenslager, Al
2005
ISBN 
9781932531718
Excerpt: 
Entrepreneur magazines's ultimate direct marketing guide : how to deliver the right message to the
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0.7446
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Cover image for Content Inc. :   how entrepreneurs use content to build massive audiences and create radically successful businesses
Pulizzi, Joe
2016
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781259589652
Excerpt: 
Target marketing
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Cover image for How cool brands stay hot :  branding to generation Y and Z
Bergh, Joeri Van den Behrer, Mattias Maeseneire, Patrick d
2016
Perpustakaan Kuala Lumpur
ISBN 
9780749477172
Excerpt: 
Target marketing
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Cover image for Target opportunity selling :    top sales performers reveal what really works
Read, Nicholas A. C.
2014
Perpustakaan Kuala Lumpur
ISBN 
9780071773072
Excerpt: 
Target opportunity selling : top sales performers reveal what really works / Read, Nicholas A
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Cover image for Epic content marketing :  how to tell a different story, break through the clutter, & win more customers by marketing less
Pulizzi, Joe
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780071819893
Excerpt: 
Target marketing.
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Cover image for Marketing to millennials :  reach the largest and most influential generation of consumers ever
Fromm, Jeff Garton, Christie
2013
Perpustakaan Kuala Lumpur
ISBN 
9780814433225
Excerpt: 
Target marketing
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Cover image for Custom nation : why customization is the future of business and how to profit from it
Flynn, Anthony, 1983- Vencat, Emily Flynn Flynn, Dennis C.
2012
Perpustakaan Kuala Lumpur
ISBN 
9781937856106
Excerpt: 
Target marketing.
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Cover image for Precision marketing :   maximizing revenue through relevance
Zoratti, Sandra Gallagher, Lee
2012
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN 
9780749465353
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Cover image for Childhood under siege : how big business targets children
Bakan, Joel.
"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review) "Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents' fears, and operate with callous disregard for children's health and well-being. The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children's intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices. "--Publisher's description
2011
Perpustakaan Kuala Lumpur
ISBN 
9781439121207
Excerpt: 
Target marketing.
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Cover image for Micro marketing
Verdino, Greg
2010
ISBN 
9780071664868
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Target marketing
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Cover image for The new handshake : sales meets social media
Curtis, Joan C., 1950- Giamanco, Barbara
2010
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Gombak Setia Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBN 
9780313382710
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Cover image for Changing the game : how video games are transforming the future of business
2009
ISBN 
9780132357814
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Target marketing
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Cover image for Why customers do what they do
Cohen, Marshall
2006
ISBN 
9780071460361
Excerpt: 
'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling
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Cover image for Mobile marketing : achieving competitive advantage through wireless technology
Michael, Alex Salter, Ben
2006
ISBN 
9780750667470
Excerpt: 
Target marketing
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Cover image for Mobile marketing : achieving competitive advantage through wireless technology
Michael, Alex Salter, Ben
2006
ISBN 
9780750667470
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Target marketing
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Cover image for Mobile marketing
Haig, Matt
2002
ISBN 
9780749437985
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