Search Results for Marketing -- Management

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Marketing management

Yusniza Kamarulzaman Nor Khalidah Abu

2012

Perpustakaan Kuala Lumpur

ISBN

9789834703691

Excerpt:

Marketing management / Yusniza Kamarulzaman

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1.7370

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Marketing management

Kotler, Philip

2012

Perpustakaan Medan Idaman

ISBN

9780273753360

Excerpt:

Marketing management / Kotler, Philip

Relevance:

1.7370

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Marketing management

Kotler, Philip

2006

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Setiawangsa

ISBN

9780131968530

Excerpt:

Marketing management Kotler, Philip

Relevance:

1.7370

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Marketing management

Kotler, Philip

2006

ISBN

9780131968530

Excerpt:

Marketing management Kotler, Philip

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1.7370

Available:

Marketing management

Kotler, Philip

2006

Perpustakaan Jabatan

ISBN

9780131968530

Excerpt:

Marketing management Kotler, Philip

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1.7370

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Marketing management

Kotler, Philip

2003

ISBN

9780130497154

Excerpt:

Marketing management / Kotler, Philip

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1.7370

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Marketing Management

Meek, Helen Meek Richard

2001

ISBN

9780852975701

Excerpt:

Marketing Management Meek, Helen

Relevance:

1.7370

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Marketing Management

N.Kumar R Mittai

2001

ISBN

9788126110209

Excerpt:

Marketing Management N.Kumar

Relevance:

1.7370

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Marketing management

Marshall, Greg W. Johnston, Mark W.

2010

ISBN

9780071288651

Excerpt:

Marketing management / Marshall, Greg W.

Relevance:

1.7368

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Framework marketing management

Kotler, Philip Keller, Kevin Lane

2009

ISBN

9780136026600

Excerpt:

Framework marketing management/ Kotler, Philip

Relevance:

1.4888

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Services marketing management

Mudie, Peter Pirrie , Angela

2006

Perpustakaan Jabatan

ISBN

9780750666749

Excerpt:

Service industries -- Marketing -- Management

Relevance:

1.4888

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Management of marketing

Lancaster, Geoff Reynolds, Paul

2005

Perpustakaan Kuala Lumpur

ISBN

9780750661034

Excerpt:

Management of marketing Lancaster, Geoff

Relevance:

1.4888

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Strategic marketing management

Parry, Mark E.

2002

ISBN

9780071372220

Excerpt:

Strategic marketing management Parry, Mark E.

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1.4888

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Mastering marketing management

Cartwright, Roger

2002

Perpustakaan Kuala Lumpur

ISBN

9780333948972

Excerpt:

Mastering marketing management Cartwright, Roger

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1.4888

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Basic marketing management

Dalrymple, Douglas J. Parsons, Leonard J.

2000

ISBN

9780471353928

Excerpt:

Basic marketing management / Dalrymple, Douglas J.

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1.4888

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Hospitality marketing management

Reid, Robert D Bojanic , David C.

2006

Perpustakaan Kuala Lumpur

ISBN

9780471476542

Excerpt:

Hospitality marketing management Reid, Robert D

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1.4888

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Marketing and business management

Kumar, Sumit

2012

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9789381421918

Excerpt:

Marketing and business management / Kumar, Sumit

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1.2408

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Marketing management and strategy

Doyle, Peter

2002

ISBN

9780273651505

Excerpt:

Marketing management and strategy Doyle, Peter

Relevance:

1.2409

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The management of marketing

Wilson, Mike

1980

ISBN

9780566021916

Excerpt:

The management of marketing Wilson, Mike

Relevance:

1.2408

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Marketing strategy and management

Baker, Michael J.

2000

ISBN

9780333748558

Excerpt:

Marketing strategy and management Baker, Michael J.

Relevance:

1.2407

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Marketing management : International perspectives

2009

ISBN

9780070153271

Excerpt:

Marketing management : International perspectives /

Relevance:

1.2399

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A framework for marketing management

Kotler, Philip

2007

Perpustakaan Kuala Lumpur

ISBN

9780131452589

Excerpt:

A framework for marketing management / Kotler, Philip

Relevance:

0.9928

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A Framework for Marketing Management

Kotler, Philip

2003

Perpustakaan Kuala Lumpur

ISBN

9780131001176

Excerpt:

A Framework for Marketing Management Kotler, Philip

Relevance:

0.9928

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International marketing and export management

Albaum, Gerald Strandskov, Jesper Duerr, Edwin

2002

ISBN

9780273655213

Excerpt:

International marketing and export management Albaum, Gerald

Relevance:

0.9928

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Marketing management : knowledge and skill

Peter, Paul J. Donnelly, James H.

2009

Perpustakaan Kuala Lumpur

ISBN

9780071280761

Excerpt:

Marketing management : knowledge and skill / Peter, Paul J.

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0.9926

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Marketing management : knowledge and skills

Peter, J. Paul Donnelly, James

2007

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Lembah Pantai

ISBN

9780073137636

Excerpt:

Marketing management : knowledge and skills Peter, J. Paul

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0.9926

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Marketing management : knowledge and skills

Peter, J. Paul Donnelly, James

2007

ISBN

9780073137636

Excerpt:

Marketing management : knowledge and skills Peter, J. Paul

Relevance:

0.9926

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Encyclopaedia of strategic management ; marketing communications

Smith, Paul Berry, Chris Pulford, Alan

2002

Perpustakaan Kuala Lumpur

ISBN

9788124202692

Excerpt:

Encyclopaedia of strategic management ; marketing communications Smith, Paul

Relevance:

0.9926

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Strategic marketing management : Second edition

Wilson, Richard M. S. Gilligan, Colin

2001

ISBN

9788176490702

Excerpt:

Strategic marketing management : Second edition Wilson, Richard M. S.

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0.9926

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More marketing management cases in Malaysia

Sieh, Lee Mei Ling

1999

Perpustakaan Kuala Lumpur

ISBN

9789676109750

Excerpt:

More marketing management cases in Malaysia Sieh, Lee Mei Ling

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0.9926

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More marketing management cases in Malaysia

Sieh, Mei Ling

1999

Perpustakaan Kuala Lumpur, Cawangan Setiawangsa

ISBN

9789676109750

Excerpt:

More marketing management cases in Malaysia Sieh, Mei Ling

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Marketing management : a finance emphasis.

Chatterjee, B. K.

1982

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9798172246548

Excerpt:

Marketing management : a finance emphasis./ Chatterjee, B. K.

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0.9926

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Strategic marketing management : a means-end approach

Parry, Mark E.

2001

ISBN

9780071450935

Excerpt:

Strategic marketing management : a means-end approach Parry, Mark E.

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0.8687

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Marketing management : cases for creative problem solving

Weinstein, Laurence Annavarjula, Madan

2001

ISBN

9780324027372

Excerpt:

Marketing management : cases for creative problem solving Weinstein, Laurence

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0.8686

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Electronic commerce : Management, economic, marketing and technology

O'Daniel, Thomas

2000

ISBN

9789679787207

Excerpt:

Electronic commerce : Management, economic, marketing and technology O'Daniel, Thomas

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0.8686

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Marketing : Critical perspectives on business and management

2001

Perpustakaan Kuala Lumpur

ISBN

9780415213974

Excerpt:

Marketing : Critical perspectives on business and management

Relevance:

0.8679

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Marketing : Critical perspectives on business and management

2001

Perpustakaan Kuala Lumpur

ISBN

9780415213981

Excerpt:

Marketing : Critical perspectives on business and management

Relevance:

0.8679

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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

Mizik, Natalie, editor. Hanssens, Dominique M., editor.

2018

Perpustakaan Jabatan

ISBN

9781784716745

Excerpt:

Handbook of marketing analytics : methods and applications in marketing management, public policy

Relevance:

0.7446

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Advances in Islamic finance, marketing, and management : an Asian perspective

Mutum, Dilip S., editor Butt, Mohammad Mohsin, editor Raśīda, Māmunura, editor

2017

Perpustakaan Medan Idaman Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781786358998

Excerpt:

Advances in Islamic finance, marketing, and management : an Asian perspective / Mutum, Dilip S

Relevance:

0.7446

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Data mining techniques : for marketing, sales, and customer relationship management

Linoff, Gordon S. Berry, Michael J. A.

2011

Perpustakaan Kuala Lumpur

ISBN

9780470650936

Excerpt:

Data mining techniques : for marketing, sales, and customer relationship management / Linoff

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0.7446

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The Power of Positive Profit How you can improve any bottom line in sales, marketing, and management

Graham , Foster

2007

ISBN

9780470052341

Excerpt:

The Power of Positive Profit How you can improve any bottom line in sales, marketing, and

Relevance:

0.7446

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The artificial intelligence hardbook : Business application in accounting , banking , finance, management , marketing

Siegel , Joel Shim , Jae

2003

ISBN

9780538726979

Excerpt:

, management , marketing Siegel , Joel

Relevance:

0.7446

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Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for the network economy

Gummesson, Evert 1936-

2003

ISBN

9780750654074

Excerpt:

Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for

Relevance:

0.7447

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Encyclopedia of strategic management :Marketing planning and evaluation

Lancaster, Geoff Massingham, Lester

2002

Perpustakaan Kuala Lumpur

ISBN

9788124202692

Excerpt:

Encyclopedia of strategic management :Marketing planning and evaluation Lancaster, Geoff

Relevance:

0.7447

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Encyclopedia of strategic management: marketing communication Vol 5

Smith, Paul Berry, Chris Pulford, Alan

2002

Perpustakaan Kuala Lumpur

ISBN

9788124202692

Excerpt:

Encyclopedia of strategic management: marketing communication Vol 5 Smith, Paul

Relevance:

0.7446

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Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

This book is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum.

2001

ISBN

9780030291791

Excerpt:

Business marketing management : a strategic view of industrial and organizational markets Hutt

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0.7447

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Strategic market creation : a new perspective on marketing and innovation management

2008

ISBN

9780470725092

Excerpt:

Strategic market creation : a new perspective on marketing and innovation management /

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0.7439

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Marketing : critical perspectives on business and management volume III

2001

Perpustakaan Kuala Lumpur

ISBN

9780415213998

Excerpt:

Marketing : critical perspectives on business and management volume III

Relevance:

0.7439

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Marketing : Critical perspectives on business and management volume IV

2001

Perpustakaan Kuala Lumpur

ISBN

9780415214001

Excerpt:

Marketing : Critical perspectives on business and management volume IV

Relevance:

0.7439

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Marketing : Critical perspectives on business and management volume v

2001

Perpustakaan Kuala Lumpur

ISBN

9780415249881

Excerpt:

Marketing : Critical perspectives on business and management volume v

Relevance:

0.7439

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The creative mystique : how to manage it, nurture it, and make it pay

Keil, John M.

1985

ISBN

9780471879619

Excerpt:

Ronald series on marketing management

Relevance:

0.0992

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Covid-19 and international business : change of era

Marinov, Marin, Marinova, Svetla Trifonova

2021

Perpustakaan Kuala Lumpur

ISBN

9780367623241

Excerpt:

Routledge Frontiers in the Development of International Business, Management and Marketing

Relevance:

0.0744

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Listen up! : how to tune in to customers and turn down the noise

Mangia ,Karen

2021

Perpustakaan Kuala Lumpur

ISBN

9781119723851

Excerpt:

Customer relations Management

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0.0000

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Customer relationship marketing : theoretical and managerial perspectives

K Malhotra, Naresh Agarwal, James

2021

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781944659745

Excerpt:

Customer relationship marketing : theoretical and managerial perspectives / K Malhotra, Naresh

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0.0000

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Starting An Online Business All-In-One For Dummies

Shannon Belew

2020

Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Pustaka KL @ PPR Pinggiran Bukit Jalil

ISBN

9781119648468

Excerpt:

New business enterprises -- -- Management.

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0.0000

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Digital merketing

Deiss, Ryan

2020

Perpustakaan Kuala Lumpur

ISBN

9781119660484

Excerpt:

Digital merketing / Deiss, Ryan

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0.0000

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The Future Off Department Store

Erik Van Heuven

2020

Perpustakaan Kuala Lumpur

ISBN

9789401466615

Excerpt:

Retail trade Management

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0.0000

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Pengurusan insani dalam sistem pengurusan pelanggan

Nor Hapiza Mohd Ariffin

2019

Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Medan Idaman

ISBN

9789834900922

Excerpt:

Customer relations -- Management

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0.0000

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57 Marketing Untuk Si Pemalas : Strategi Digital Marketing Yang Simple Tapi Power Untuk Yang Malas

Jamal Sifufbads

2019

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Setiawangsa

ISBN

9789671610435

Excerpt:

57 Marketing Untuk Si Pemalas : Strategi Digital Marketing Yang Simple Tapi Power Untuk Yang Malas /

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0.0000

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BRAND MANAGEMENT : Co-creating Meaningful Brands / MICHAEL BEVERLAND

2018

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781473951983

Excerpt:

BRAND MANAGEMENT : Co-creating Meaningful Brands / MICHAEL BEVERLAND

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0.0000

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Contemporary Research In Brand Management

Hasnizam Shaari, Dr, editor. Salniza Md. Salleh, editor.

2018

ISBN

9789672064749

Excerpt:

Contemporary Research In Brand Management / Hasnizam Shaari, Dr, editor.

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0.0000

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Global business : competitiveness and sustainability

Ajami, Riad A., author. Goddard, Jason

2018

Perpustakaan Jabatan

ISBN

9781138551794

Excerpt:

International business enterprises -- Management.

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0.0000

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Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy

Glanfield, Keith, author.

2018

Perpustakaan Jabatan

ISBN

9781138064294

Excerpt:

Branding (Marketing) -- Management.

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0.0000

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Pemasaran Dari Perspektif Islam

Ab. Aziz Yusof

2018

ISBN

9789834915223

Excerpt:

Marketing -- Management

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0.0000

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Kiss The Rebel : Unleash A Business And A Life Without Limits

Bedford, Phil

2017

ISBN

9781784521134

Excerpt:

Management & management techniques.

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0.0000

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70 TEKNIK PEMASARAN DIGITAL

Rahmah Mokhtar, Dr., author. Fauziah Zainuddin, author. Roslina Abd. Hamid author. Nor Azhar Ahmad, author.

2017

Pustaka KL @ Keramat

ISBN

9789672054702

Excerpt:

Marketing -- Management

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0.0000

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KUASAI PEMASARAN, RAHSIA MENARIK PELANGGAN

Azizan Osman, 1974- author.

2017

Pustaka KL @ Keramat

ISBN

9789670703268

Excerpt:

Sales management

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0.0000

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Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

Pulizzi, Joe

2016

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781259589652

Excerpt:

Customer relations -- Management

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0.0000

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Living innovation : competing in the 21st century access economy

Mathe, Hervé

2016 2015

Perpustakaan Kuala Lumpur

ISBN

9789814719575

Excerpt:

Marketing -- Management

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0.0000

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Small business marketing in a week

Sealey, John (John A.), author.

2016

Perpustakaan Medan Idaman

ISBN

9781473609334

Excerpt:

Small business marketing in a week / Sealey, John (John A.), author.

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0.0000

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Build your reputation : grow your personal brand for career and business success

Brown, Rob

2016

ISBN

9781119274452

Excerpt:

BUSINESS & ECONOMICS / Management

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0.0000

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Jack Ma = Ma Yun.

2016

Perpustakaan Medan Idaman

ISBN

9789833789924

Excerpt:

Internet marketing -- China

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0.0000

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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Hyder, Shama, 1985- author

2016

Perpustakaan Kuala Lumpur

ISBN

9781942952060

Excerpt:

The zen of social media marketing : an easier way to build credibility, generate buzz, and

Relevance:

0.0000

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Small business marketing strategies : all-in-one for dummies

Chamber of Commerce of the United States of America

2016

Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9781119236917

Excerpt:

Marketing -- Managemen

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0.0000

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How cool brands stay hot : branding to generation Y and Z

Bergh, Joeri Van den Behrer, Mattias Maeseneire, Patrick d

2016

Perpustakaan Kuala Lumpur

ISBN

9780749477172

Excerpt:

Product management.

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0.0000

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The analytical marketer : how to transform your marketing organization

Sweetwood,Adele

2016

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781625278456

Excerpt:

Marketing -- -- Management

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0.0000

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How To Get A Meeting With Anyone : The Untapped Selling Power Of Contact Marketing

Heinecke, Stu

2016

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781946885135

Excerpt:

How To Get A Meeting With Anyone : The Untapped Selling Power Of Contact Marketing / Heinecke, Stu

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0.0000

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PENGARUH JENAMA TERHADAP PERNIAGAAN

Ambadar, Jackie, author. Miranty Abidin, author. Yanty Isa, author. Faslin Syarina Salim, translator.

2016

Pustaka KL @ Keramat

ISBN

9789674601560

Excerpt:

New business enterprises -- Management

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0.0000

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KUASAI TEKNIK TERHEBAT MEMBINA IMEJ PERNIAGAAN!

Ambadar, Jackie, author. Abidin, Miranty, author. Isa, Yanty, author. Faslin Syarina Salim, translator.

2016

Pustaka KL @ Keramat

ISBN

9789674601560

Excerpt:

New business enterprises -- Management

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0.0000

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Humanizing big data : : marketing at the meeting of data, social science and consumer insight

Strong, Colin (Business writer)

2015

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749472115

Excerpt:

Humanizing big data : : marketing at the meeting of data, social science and consumer insight /

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0.0000

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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits

Glass, Russell, 1976- author Callahan, Sean (Economist), author

2015

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781118889800

Excerpt:

Management and Business Studies

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0.0000

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Data crush : how the information tidal wave is driving new business opportunities

Surdak, Christopher

2014

Perpustakaan Kuala Lumpur

ISBN

9780814433744

Excerpt:

Information technology -- Management.

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0.0000

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YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience

Miles, Jason, 1970-

2014

Perpustakaan Kuala Lumpur Perpustakaan Jabatan

ISBN

9780071830546

Excerpt:

YouTube marketing power : how to use video to find more prospects, launch your products, and

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0.0000

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The power of visual storytelling : how to use visuals, videos, and social media to market your brand

Walter, Ekaterina, author. Gioglio, Jessica, author

2014

Perpustakaan Kuala Lumpur Perpustakaan Jabatan

ISBN

9780071823937

Excerpt:

Management and Business Studies

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0.0000

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Target opportunity selling : top sales performers reveal what really works

Read, Nicholas A. C.

2014

Perpustakaan Kuala Lumpur

ISBN

9780071773072

Excerpt:

Sales management.

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0.0000

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The best digital marketing campaigns in the world II

Ryan, Damian

2014

Perpustakaan Kuala Lumpur

ISBN

9780749469689

Excerpt:

Marketing -- Management.

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0.0000

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Rand, Paul M.

2014

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Jabatan

ISBN

9780071816212

Excerpt:

Marketing -- Management.

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0.0000

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Epic content marketing : how to tell a different story, break through the clutter, & win more customers by marketing less

Pulizzi, Joe

2014

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780071819893

Excerpt:

Epic content marketing : how to tell a different story, break through the clutter, & win more

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0.0000

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Romancing the brand : how brands create strong, intimate relationships with customers

Halloran, Tim, 1969-

2014

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9781118611289

Excerpt:

Branding (Marketing)

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0.0000

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Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

Brito, Michael, author

2014

Perpustakaan Kuala Lumpur

ISBN

9780789751614

Excerpt:

, smarter marketing, and deeper customer relationships / Brito, Michael, author

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0.0000

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Marketing with social media : a LITA guide

Thomsett-Scott, Beth C., editor of compilation

2014

Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai

ISBN

9781783300013

Excerpt:

Marketing with social media : a LITA guide / Thomsett-Scott, Beth C., editor of compilation

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0.0000

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How to kill a unicorn : how the world's innovation factory builds bold ideas that make it to market

Payne, Mark, author

2014

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780804138734

Excerpt:

New products - Management

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0.0000

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The marketing planning coach

Davies, Eric

2014

Perpustakaan Kuala Lumpur Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781471801570

Excerpt:

Marketing - Management

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0.0000

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Global Malaysian brands

Lin, Carol

2013

Perpustakaan Kuala Lumpur Perpustakaan Medan Idaman

ISBN

9789833789597

Excerpt:

Branding (Marketing) -- Malaysia

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0.0000

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Whatcha gonna do with that duck? : and other provocations, 2006-2012

Godin, Seth. Jiwa, Bernadette.

2013

Perpustakaan Kuala Lumpur

ISBN

9781591846093

Excerpt:

Management.

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0.0000

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One simple idea for startups and entrepreneurs : live your dreams and create your own profitable company

Key, Stephen.

2013

Perpustakaan Kuala Lumpur

ISBN

9780071800440

Excerpt:

New business enterprises -- Management.

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0.0000

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Start your own information marketing business : your step-by-step guide to success

Skrob, Robert, author

2013 2012

Perpustakaan Kuala Lumpur

ISBN

9781599185002

Excerpt:

Start your own information marketing business : your step-by-step guide to success / Skrob

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Memahami pemasaran digital : strategi pemasaran generasi digital

Ryan, Damian Jones, Calvin Wan Sallehah Wan Mahmood

2013

Perpustakaan Kuala Lumpur

ISBN

9789830689517

Excerpt:

Terjemahan dari : Understanding digital marketing : marketing strategies for engaging the

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HBR's 10 must reads on strategic marketing

2013

Perpustakaan Kuala Lumpur

ISBN

9781422189887

Excerpt:

Marketing -- Management

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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

Hood, David J.

2013

Perpustakaan Kuala Lumpur Perpustakaan Jabatan

ISBN

9780749468507

Excerpt:

Competitive SME : building competitive advantage through marketing excellence for small to medium

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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Paharia, Rajat

2013

Perpustakaan Kuala Lumpur

ISBN

9780071813372

Excerpt:

Marketing -- Management.

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The new rules of lead generation : proven strategies to maximize marketing ROI

Scott, David T.

2013

Perpustakaan Kuala Lumpur

ISBN

9780814432617

Excerpt:

Marketing -- Management.

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The CustomerCentric selling field guide to prospecting and business development

Walker, Gary, author

2013

Perpustakaan Kuala Lumpur

ISBN

9780071808057

Excerpt:

Management and Business Studies

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0.0000

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Business Marketing : Concepts and Cases

Sarin, Sharad

2013

Perpustakaan Kuala Lumpur

ISBN

9781259026614

Excerpt:

Marketing - Management - Case studies

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DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Newman, David, 1964-

2013

Perpustakaan Kuala Lumpur

ISBN

9780814432860

Excerpt:

Marketing -- Management.

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0.0000

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Cambridge Marketing Handbook: Pricing Points

Macdivitt, Harry author

2013

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749470739

Excerpt:

Cambridge Marketing Handbook: Pricing Points / Macdivitt, Harry author

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Cambridge Marketing Handbook: Products

Wilson, Tony author

2013

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749470753

Excerpt:

Marketing Management

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Cambridge Marketing Handbook: Services

Hatcher, Andrew author

2013

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749470777

Excerpt:

Cambridge Marketing Handbook: Services / Hatcher, Andrew author

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Managing the new customer relationship : strategies to engage the social customer and build lasting value

Gordon, Ian, 1952 June 19-

2013

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9781118092217

Excerpt:

Customer relations -- Management.

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The human brand : how we relate to people, products, and companies

Malone, Chris, 1969- Fiske, Susan T.

2013

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781118611319

Excerpt:

BUSINESS & ECONOMICS -- Management

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0.0000

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Digital marketing analytics : making sense of consumer data in a digital world

Hemann, Chuck Burbary, Ken

2013

Perpustakaan Kuala Lumpur

ISBN

9780789750303

Excerpt:

Marketing - Management

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0.0000

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Operating in emerging markets : a guide to management and strategy in the new international economy

Ciravegna, Luciano, 1978- author. Fitzgerald, Robert, 1959- author. Kundu, Sumit K., author.

2013

Perpustakaan Kuala Lumpur

ISBN

9780132983389

Excerpt:

Operating in emerging markets : a guide to management and strategy in the new international

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Successful key account management in a week

Stewart, Grant Stewart, Grant. Key account management in a week.

2012

Perpustakaan Kuala Lumpur

ISBN

9781444159165

Excerpt:

Successful key account management in a week / Stewart, Grant

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Retail category management

Fowler, Deborah C. Goh, Ben K.

2012

Perpustakaan Kuala Lumpur

ISBN

9780135152089

Excerpt:

Retail category management / Fowler, Deborah C.

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Event marketing : how to successfully promote events, festivals, conventions, and expositions

Preston, Chris, 1961-

2012

Perpustakaan Kuala Lumpur

ISBN

9780470891070

Excerpt:

Event marketing : how to successfully promote events, festivals, conventions, and expositions /

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Custom nation : why customization is the future of business and how to profit from it

Flynn, Anthony, 1983- Vencat, Emily Flynn Flynn, Dennis C.

2012

Perpustakaan Kuala Lumpur

ISBN

9781937856106

Excerpt:

New business enterprises -- Management.

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The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms

Roetzer, Paul, 1978-

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

2012

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118131367.jpg

Perpustakaan Kuala Lumpur

ISBN

9781118131367

Excerpt:

The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising

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Marketing plans : a complete guide in pictures

McDonald, Malcolm. Morris, Peter, 1931-

2012

Perpustakaan Kuala Lumpur

ISBN

9781119943136

Excerpt:

Marketing - Management

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Social media for social good : a how-to guide for nonprofits

Mansfield, Heather

2012

Perpustakaan Kuala Lumpur

ISBN

9780071770811

Excerpt:

Management and Business Studies

Relevance:

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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

Post, Karen.

2012

Perpustakaan Kuala Lumpur

ISBN

9780071775281

Excerpt:

Technological innovations -- Management.

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The 4 A's of marketing : creating value for customer, company and society

Sheth, Jagdish N. Sisodia, Rajendra

2012

Perpustakaan Kuala Lumpur

ISBN

9780415898355

Excerpt:

The 4 A's of marketing : creating value for customer, company and society / Sheth, Jagdish N.

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Pricing segmentation and analytics

Bodea, Tudor Pricing

2012

Perpustakaan Kuala Lumpur

ISBN

9781606492574

Excerpt:

Marketing strategy collection, 2150-9654

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Key account management : tools and techniques for achieving profitable key supplier status

Cheverton, Peter.

2012

Perpustakaan Kuala Lumpur

ISBN

9780749463519

Excerpt:

Key account management : tools and techniques for achieving profitable key supplier status /

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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Metz, Adam

2012

Perpustakaan Kuala Lumpur

ISBN

9780071759182

Excerpt:

Customer relations -- Management.

Relevance:

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Get rich click : the ultimate guide to making money on the Internet

Ostrofsky, Marc.

2012 2011

Perpustakaan Kuala Lumpur

ISBN

9781849838900

Excerpt:

Management and Business Studies

Relevance:

0.0000

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Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah

2012

Perpustakaan Kuala Lumpur

ISBN

9781422143568

Excerpt:

Management and Business Studies

Relevance:

0.0000

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Get rich click : the ultimate guide to making money on the Internet

Ostrofsky, Marc

2012 2011

Perpustakaan Kuala Lumpur

ISBN

9781451668391

Excerpt:

Management and Business Studies

Relevance:

0.0000

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Precision marketing : maximizing revenue through relevance

Zoratti, Sandra Gallagher, Lee

2012

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780749465353

Excerpt:

Precision marketing : maximizing revenue through relevance / Zoratti, Sandra

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, angeline g.

2012

Perpustakaan Kuala Lumpur

ISBN

9781848729698

Excerpt:

Management and Business Studies

Relevance:

0.0000

Available:

Grow your handmade business : how to envision, develop, and sustain a successful creative business

Chapin, Kari

2012

ISBN

9781603429894

Excerpt:

Handicraft industries -- Management.

Relevance:

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Grouped : how small groups of friends are the key to influence on the social web

Adams, Paul, MSc

2012

Perpustakaan Kuala Lumpur

ISBN

9780321804112

Excerpt:

Management and Business Studies

Relevance:

0.0000

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Sams teach yourself Microsoft Dynamics CRM 2011 in 24 hours

Stanton, Anne A.

2012

Perpustakaan Kuala Lumpur

ISBN

9780672335372

Excerpt:

Customer relations -- Management -- Data processing.

Relevance:

0.0000

Available:

Brilliant marketing : what the best marketers know, do and say

Hall, Richard, 1944-

2012

Perpustakaan Kuala Lumpur

ISBN

9780273768180

Excerpt:

Brilliant marketing : what the best marketers know, do and say / Hall, Richard, 1944-

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Breakthrough!: A 7-step system for developing unexpected and profitable ideas

Kurnit, Paul

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780814415627

Excerpt:

Marketing - Management

Relevance:

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Wiki brands : reinventing your company in a customer-driven marketplace

Moffitt, Sean Dover Mike

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780071749275

Excerpt:

Branding (Marketing)

Relevance:

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One simple idea : turn your dreams into a licensing goldmine while letting others do the work

Key, Stephen.

2011

Perpustakaan Kuala Lumpur

ISBN

9780071756150

Excerpt:

New business enterprises -- Management.

Relevance:

0.0000

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Selling for the long run : build lasting customer relationships for breakthrough results

Reed, Wendy Foegen.

2011

Perpustakaan Kuala Lumpur

ISBN

9780071748551

Excerpt:

Relationship marketing.

Relevance:

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Political marketing : theoretical and strategic foundations

Cwalina, Wojciech Falkowski, Andrzej. Newman, Bruce I.

2011

Perpustakaan Kuala Lumpur

ISBN

9780765629166

Excerpt:

Political marketing : theoretical and strategic foundations / Cwalina, Wojciech

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How to write a marketing plan

Westwood, John, 1947-

2011

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1110/2010022256-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1110/2010022256-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1110/2010022256-t.html

Perpustakaan Kuala Lumpur

ISBN

9780749461508

Excerpt:

Marketing -- Management.

Relevance:

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The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency

Sugiyama, Kotaro. Andree, Tim.

2011

Perpustakaan Kuala Lumpur

ISBN

9780071748124

Excerpt:

Marketing -- Management.

Relevance:

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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm. Wilson, Hugh, 1962-

2011

Perpustakaan Kuala Lumpur

ISBN

9780470669976

Excerpt:

Marketing -- Management.

Relevance:

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Marketing in venus : perspectives from the heart

Kartajaya, Hermawan

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9789673442263

Excerpt:

Marketing -- Management

Relevance:

0.0000

Available:

The 30 day MBA in marketing

Barrow, Colin

2011

Perpustakaan Kuala Lumpur

ISBN

9780749462154

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

The 30 day MBA in international business : your fast track guide to business success

Barrow, Colin

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749462130

Excerpt:

Industrial management.

Relevance:

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Available:

90 days to success marketing and advertising your small business

Hoxie, Mark

2011

Perpustakaan Kuala Lumpur

ISBN

9781435458284

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

The power of Foursquare : 7 innovative ways to get customers to check in wherever they are

Gallo , Carmine

2011

Perpustakaan Kuala Lumpur

ISBN

9780071773171

Excerpt:

Management and Business Studies

Relevance:

0.0000

Available:

Building a marketing plan: a complete guide

Wong, Ho Yin Radel, Kylie Ramsaran-Fowdar, Rooma R.

2011

Perpustakaan Kuala Lumpur

ISBN

9781606491591

Excerpt:

Marketing Management.

Relevance:

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Available:

Developing new products and services: learning, differentiation and innovation

Sander's Lawrance G.

2011

Perpustakaan Kuala Lumpur

ISBN

9781606492413

Excerpt:

Creative ability in business -- Management

Relevance:

0.0000

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The secrets of success in marketing : how to accelerate your marketing performance

Linton, Ian.

2011

Perpustakaan Kuala Lumpur

ISBN

9780273742449

Excerpt:

The secrets of success in marketing : how to accelerate your marketing performance / Linton, Ian.

Relevance:

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How to make money using etsy : a guide to the online marketplace for crafts and handmade products

Adam, Tim, 1979-

2011

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780470944561

Excerpt:

Handicraft industries -- Management

Relevance:

0.0000

Available:

Everywhere : comprehensive digital business strategy for the social media era

Weber, Larry.

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780470651704

Excerpt:

Information technology -- Management.

Relevance:

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Available:

Official get rich guide to information marketing

Skrob, Robert.

2011

Perpustakaan Kuala Lumpur

ISBN

9781599184104

Excerpt:

Official get rich guide to information marketing / Skrob, Robert.

Relevance:

0.0000

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The marketing century : how marketing drives business and shapes society

Kourdi, Jeremy.

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780470660157

Excerpt:

The marketing century : how marketing drives business and shapes society / Kourdi, Jeremy.

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Brand relevance : making competitors irrelevant

Aaker, David A.

2011

Perpustakaan Kuala Lumpur

ISBN

9780470613580

Excerpt:

The Jossey-Bass business & management series

Relevance:

0.0000

Available:

Start your own retail business and more : specialty food shop, gift shop, clothing store, kiosk

Linsenman, Ciree Kingaard, Jan. Start your own successful retail business Entrepreneur Press.

2011

ISBN

9781599184043

Excerpt:

Retail trade -- Management

Relevance:

0.0000

Available:

Develop your marketing skills

Richardson, Neil, 1963 Jan. 25- Gosnay, Ruth

2011

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749462246

Excerpt:

Marketing -- Management

Relevance:

0.0000

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Enchantment : the art of changing hearts, minds, and actions

Kawasaki, Guy, 1954-

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

2011

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1114/2010046009-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1114/2010046009-d.html

Perpustakaan Kuala Lumpur

ISBN

9780241953655

Excerpt:

Management -- Psychological aspects.

Relevance:

0.0000

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e-shock 2020 : how the digital technology revolution is changing business and all our lives

De Kare-Silver, Michael.

2011

Perpustakaan Kuala Lumpur

ISBN

9780230301306

Excerpt:

Management and Business Studies

Relevance:

0.0000

Available:

Sams teach yourself Google AdWords in 10 minutes

Smith, Bud E.

2011

Perpustakaan Kuala Lumpur

ISBN

9780672335457

Excerpt:

Management and Business Studies

Relevance:

0.0000

Available:

Guidelines On Traffic Control And Management Devices Part 4 Pavement Marking And Delineation : REAM - GL 8/2004

2011

ISBN

(pbk.)

Excerpt:

Guidelines On Traffic Control And Management Devices Part 4 Pavement Marking And Delineation

Relevance:

0.0000

Available:

Marketing IT products and services

Keyes, Jessica, 1950-

2010

Perpustakaan Kuala Lumpur

ISBN

9781439803196

Excerpt:

Marketing IT products and services / Keyes, Jessica, 1950-

Relevance:

0.0000

Available:

Marketing IT products and services :

Keyes, Jessica, 1950-

2010

Perpustakaan Kuala Lumpur

ISBN

9781439803196

Excerpt:

Marketing IT products and services : Keyes, Jessica, 1950-

Relevance:

0.0000

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Social media 101 : tactics and tips to develop your business online

Brogan, Chris

2010

ISBN

9780470563410

Excerpt:

Information technology -- management

Relevance:

0.0000

Available:

The hyper-social organization : eclipse your competition by leveraging social media

Gossieaux, Francois Moran, Ed

2010

ISBN

9780071714020

Excerpt:

Information technology -- management

Relevance:

0.0000

Available:

Strategy from the outside in : profiting from customer value

Day, George S. Moorman, Christine

2010

ISBN

9780071742290

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

Social media 101 : tactics and tips to develop your business online

Brogan, Chris

2010

ISBN

9780470563410

Excerpt:

Information technology -- management

Relevance:

0.0000

Available:

Marketing your small business for dummies

Tate, Carolyn

2010

ISBN

9781742168524

Excerpt:

Marketing your small business for dummies/ Tate, Carolyn

Relevance:

0.0000

Available:

CustomerCentric selling

Bosworth, Michael T. Holland, John R. Visgatis, Frank

2010

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780071637084

Excerpt:

Sales management.

Relevance:

0.0000

Available:

The complete idiot's guide to cashing in on your inventions

Levy, Richard C., 1947-

2010

ISBN

9781615640072

Excerpt:

New products -- Management.

Relevance:

0.0000

Available:

How to do a fashion show

Vilaseca, Estel

2010

Perpustakaan Kuala Lumpur

ISBN

9789812458568

Excerpt:

Fashion shows -- Management

Relevance:

0.0000

Available:

Marketing metrics : the definitive guide to measuring marketing performance

Farris, Paul

2010

Perpustakaan Kuala Lumpur

ISBN

9780137058297

Excerpt:

Marketing metrics : the definitive guide to measuring marketing performance / Farris, Paul

Relevance:

0.0000

Available:

Product management & strategy

Lehmann, Donald R.

2010

Perpustakaan Kuala Lumpur

ISBN

9789675771170

Excerpt:

Product management & strategy/ Lehmann, Donald R.

Relevance:

0.0000

Available:

Get rich with Twitter : harness the power of the Twitterverse and reach more customers than ever before

Prince, Dennis L.

2010

ISBN

9780071638449

Excerpt:

Management and Business Studies

Relevance:

0.0000

Available:

Your million dollar dream

Monosoff, Tamara

2010

ISBN

9780071629430

Excerpt:

New business enterprises -- Management.

Relevance:

0.0000

Available:

Winning in emerging markets : a road map for strategy and execution

Khanna, Tarun Palepu, Krishna G. Bullock, Richard J.

2010

Perpustakaan Kuala Lumpur

ISBN

9781422166956

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

Creating a successful marketing strategy for your small new business

Stasch, Stanley F.

2010

Perpustakaan Kuala Lumpur

ISBN

9780313382468

Excerpt:

Marketing -- Management

Relevance:

0.0000

Available:

The product manager's desk reference

Haines, Steven

2009

ISBN

9780071591348

Excerpt:

Product management -- Handbooks, manuals, etc

Relevance:

0.0000

Available:

It applications or tqm and library marketing

Dabas, K. C.

2009 2008 2007 2006 2005

Perpustakaan Kuala Lumpur

ISBN

9788170005476

Excerpt:

It applications or tqm and library marketing / Dabas, K. C.

Relevance:

0.0000

Available:

Prove it before you promote it : how to take the guesswork out of marketing

Cuno, Steve 1954-

2009

ISBN

9780470381182

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

Tactical transparency : hoe leaders can leverage social media to maximize value and build their brand

Holtz, Shel Havens, John C.

2009

ISBN

9780470293706

Excerpt:

Internet marketing -- management

Relevance:

0.0000

Available:

Get your black belt in marketing

2009

Perpustakaan Kuala Lumpur

ISBN

9781600374821

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

Duck and (re)cover : the embattled business owner's guide to survival and growth

Little, Steven S.

2009

ISBN

9780470504901

Excerpt:

Management

Relevance:

0.0000

Available:

Duck and (re)cover : the embattled business owner's guide to survival and growth

Little, Steven S.

2009

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780470504901

Excerpt:

Management

Relevance:

0.0000

Available:

Resort destinations : evolution, management and development

Prideaux, Bruce.

2009

ISBN

9780750657532

Excerpt:

Resort destinations : evolution, management and development Prideaux, Bruce.

Relevance:

0.0000

Available:

Pengurusan pemasaran strategik : pendekatan cara matlamat

Parry, Mark E. Cheng, Wei Hin

2009

ISBN

9789830681504

Excerpt:

Marketing - Management

Relevance:

0.0000

Available:

Principles of marketing

Nor Khalidah Abu Yusniza Kamarulzaman

2009

ISBN

9789834505059

Excerpt:

Marketing -- Management

Relevance:

0.0000

Available:

E-riches 2.0 : next-generation marketing strategies for making millions online

Fox, Scott C.

2009

ISBN

9780814414620

Excerpt:

E-riches 2.0 : next-generation marketing strategies for making millions online / Fox, Scott C.

Relevance:

0.0000

Available:

Contemporary Strategic Marketing

2008

ISBN

9780333981191

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

Innovation power plays

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780071486316

Excerpt:

New products -- Marketing

Relevance:

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The marketing plan handbook

Wood, Marian Burk

2008

ISBN

9780135136287

Excerpt:

Marketing -- Management -- Handbooks, manuals, etc.

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0.0000

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The branding of MTV : will internet kill the video star?

Temporal, Paul

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780470822715

Excerpt:

Brand name product -- Management

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Start a business from home : Choosing a business, getting online, reaching your market and making a profit

Barrow, Colin

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780749451943

Excerpt:

New business enterprises -- Management.

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Strategic marketing : planning and control

Drummond, Graeme

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur

ISBN

9780750682718

Excerpt:

Marketing -- Management.

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Innovation power plays : How the world's hottest change agents reach the top of their game

2008

ISBN

9780071486316

Excerpt:

New products -- Marketing

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Marketing calculator : measiring and managing return on marketing investment

2008

ISBN

9780470823958

Excerpt:

Marketing calculator : measiring and managing return on marketing investment /

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Beating low cost competition : how premium brands can respond to cut-price rivals

Ryans, Adrian., 1945-

2008

ISBN

9780470742976

Excerpt:

Product management

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Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia Vallaster, Christine

2008

ISBN

9780470512401

Excerpt:

Brand name product -- valuation -- management

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Shiny objects marketing : using simple human instincts to make your brand irresistible

LaBonte, David A., 1953

2008

ISBN

9780470357675

Excerpt:

Shiny objects marketing : using simple human instincts to make your brand irresistible / LaBonte

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Strategic tecnology management : building bridges between science, engineering and business management

2008

Perpustakaan Kuala Lumpur

ISBN

9781860948749

Excerpt:

Strategic tecnology management : building bridges between science, engineering and business

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Available:

The official get rich guide to information marketing on the internet

Skrob, Robert Regnerus, Bob

2008

Perpustakaan Kuala Lumpur

ISBN

9781599182544

Excerpt:

The official get rich guide to information marketing on the internet Skrob, Robert

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How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing

Smith, Lyn

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780749451455

Excerpt:

Marketing -- Management.

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0.0000

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Innovation power plays : How the world's hottest change agents reach the top of their game

2008

ISBN

9780071486316

Excerpt:

New products -- Marketing

Relevance:

0.0000

Available:

Marketing planprpo

Wood, Marian Burk

2008

Perpustakaan Kuala Lumpur

ISBN

9780135136287

Excerpt:

Marketing -- Management -- Handbooks, manuals, etc.

Relevance:

0.0000

Available:

Start your own information marketing business : your step-guide to success

Skrob, Robert

2008

ISBN

9781599181745

Excerpt:

Start your own information marketing business : your step-guide to success Skrob, Robert

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Available:

Desingning the brand experience

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur

ISBN

9789812457325

Excerpt:

Branding name product -- management

Relevance:

0.0000

Available:

Desingning the brand experience

2008

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9789812457325

Excerpt:

Branding name product -- management

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Habit : the 95% of behaviour marketers ignore

Martin, Neale 1957-

2008

ISBN

9780131357952

Excerpt:

Marketing -- Management.

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0.0000

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The official get rich guide to information marketing on the internet

Skrob, Robert Regnerus, Bob

2008

ISBN

9781599182544

Excerpt:

The official get rich guide to information marketing on the internet / Skrob, Robert

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0.0000

Available:

Strategi memasarkan sekolah

Davies, Brent 1949- Ellison, Linda Shukor Mohd Dom

2007 2006

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Bandar Tun Razak Perpustakaan Kuala Lumpur, Cawangan Desa Tun Razak Perpustakaan Internet Bergerak Perpustakaan Kuala Lumpur, Cawangan Sri Pantai

ISBN

9789830681382

Excerpt:

School management and organization -- Great Britain

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Key account management : the definitive guide

McDonald, Malcolm Woodburn, Diana

2007

ISBN

9780750662468

Excerpt:

Key account management : the definitive guide McDonald, Malcolm

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The rise of brands

Moor, Liz

2007

ISBN

9781845203832

Excerpt:

Intellectual property -- Management

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Your Gut Is Still Not Smarter Than Your Head

Clancy, Kevin. Krieg, Peter.

2007

ISBN

9780471979937

Excerpt:

Marketing - Management

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The way to wealth in action

2007

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9781599181325

Excerpt:

Marketing

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Street fighter marketing solutions : How one-on-one marketing will help you overcome the sales challenges of modern-day business

Slutsky, Jeff

2007

ISBN

9780743299145

Excerpt:

Street fighter marketing solutions : How one-on-one marketing will help you overcome the sales

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0.0000

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Marketing in public sector

Kotler, Philip

2007

Perpustakaan Kuala Lumpur

ISBN

9780131875159

Excerpt:

Marketing in public sector Kotler, Philip

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0.0000

Available:

The graphic designer's guide to better business writing

Janoff, Barbara Simth, Ruth Cash

2007

ISBN

9781581154726

Excerpt:

New business enterprises -- Management -- Handbooks, manual, etc.

Relevance:

0.0000

Available:

The rise of brands

Moor, Liz

2007

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781845203832

Excerpt:

Intellectual property -- Management

Relevance:

0.0000

Available:

The rise of brands

Moor, Liz

2007

Perpustakaan Kuala Lumpur

ISBN

9781845203832

Excerpt:

Intellectual property -- Management

Relevance:

0.0000

Available:

The rise of brands

Moor, Liz

2007

Perpustakaan Jabatan

ISBN

9781845203832

Excerpt:

Intellectual property -- Management

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0.0000

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Improve your marketing to grow your business : Insights and innovation that drive business and brand growth

Hastings, Hunter

2007

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780132331593

Excerpt:

Marketing -- Management.

Relevance:

0.0000

Available:

Marketing in the public sector : a roadmap for improved perfomance

Kotler, Philip Lee, Nancy, 1945-

2007

Perpustakaan Jabatan Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780131875159

Excerpt:

Marketing in the public sector : a roadmap for improved perfomance Kotler, Philip

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Services marketing : people, technology, strategy

Lovelock, Christopher Wirtz, Jochen

2007

Perpustakaan Jabatan

ISBN

9780132056762

Excerpt:

Marketing -- Management.

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0.0000

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Think two products ahead : secrets the bigadvertising agencies don't want you to know and how to use them for bigger profits

Mack, Ben

2007

Perpustakaan Jabatan Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Pustaka KL @ Keramat

ISBN

9780470055762

Excerpt:

Product management

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0.0000

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Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leornard M. Morgan, L. Howard Archambeau, Shellye

2007

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780132390750

Excerpt:

Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company /

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Street fighter marketing solutions : How one-on-one marketing will help you overcome the sales challenges of modern-day business

Slutsky, Jeff

2007

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780743299145

Excerpt:

Street fighter marketing solutions : How one-on-one marketing will help you overcome the sales

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0.0000

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Brand NFL : making and selling America's favorite sport

Oriard, Michael, 1948-

2007

ISBN

9780807831427

Excerpt:

Football -- United States -- Management.

Relevance:

0.0000

Available:

The way to wealth in action

2007

ISBN

9781599181325

Excerpt:

Marketing

Relevance:

0.0000

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Street fighter marketing solutions : How one-on-one marketing will help you overcome the sales challenges of modern-day business

Slutsky, Jeff

2007

ISBN

9780743299145

Excerpt:

Street fighter marketing solutions : How one-on-one marketing will help you overcome the sales

Relevance:

0.0000

Available:

The cash register rings non-stop : the amazing transformation of Eu Yan Sang

Lok Eng Hock, 1950-

2007

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9789833346950

Excerpt:

Brand name products -- Management.

Relevance:

0.0000

Available:

Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leornard M. Morgan, Howard L. Archambeau, Shellye

2007

ISBN

9780132390750

Excerpt:

Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company /

Relevance:

0.0000

Available:

Selling blue elephants : how to make great products that people want before they even know they want them

Moskowitz, Howard R. Gofman, Alex.

2007

ISBN

9780133381641

Excerpt:

Management and Business Studies

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Available:

50 powerful ways to win and new customers : fast, simple, inexpensive, profitable and proven ideas you can use starting today !

Timm , Paul R. Timm, Paul R. 50 ways to win new customers.

2006

Perpustakaan Jabatan

ISBN

9789833246724

Excerpt:

Marketing -- Cost effectiveness

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Strategies that win sales : best practices of the world's leading organizations

Marone , Mark D. Lunsford, Seleste E.

2006 2005

ISBN

9780793188604

Excerpt:

Communication in marketing

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Smarter pricing : how to capture more value in your market

Cram, Tony

2006

ISBN

9780273706137

Excerpt:

Marketing -- Management.

Relevance:

0.0000

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Strategies that win sales : best practices of the world's leading organizations

Marone , Mark D. Lunsford, Seleste E.

2006 2005

ISBN

9780793188604

Excerpt:

Communication in marketing

Relevance:

0.0000

Available:

Strategies that win sales : best practices of the world's leading organizations

Marone , Mark D. Lunsford, Seleste E.

2006 2005

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780793188604

Excerpt:

Communication in marketing

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Instant cashflow

Sugars, Bradley J.

2006

ISBN

9780071466592

Excerpt:

Marketing -- Management.

Relevance:

0.0000

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Strategies that win sales : best practices of the world's leading organizations

Marone , Mark D. Lunsford, Seleste E.

2006 2005

Perpustakaan Jabatan

ISBN

9780793188604

Excerpt:

Communication in marketing

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0.0000

Available:

How to write a marketing plan

Westwood, John.

2006

Perpustakaan Kuala Lumpur, Cawangan Setiawangsa

ISBN

9780749445546

Excerpt:

Marketing -- Management.

Relevance:

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How to write a marketing plan

Westwood, John.

2006

ISBN

9780749445546

Excerpt:

Marketing -- Management.

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Building brands building meaning : a guide to increasing the financial value of brands through building positive meaning

Kompella, Kartikeya

2006

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Setiawangsa

ISBN

9788130903392

Excerpt:

Brand name products - Management

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Pengurusan pemasaran dan operasi restoran : panduan untuk pengusaha restoran

Ali Mohamad Noor

2006

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9789833643516

Excerpt:

Marketing -- Management.

Relevance:

0.0000

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Pengurusan pemasaran dan operasi restoran : panduan untuk pengusaha restoran

Ali Mohamad Noor

2006

Perpustakaan Kuala Lumpur, Cawangan Setiawangsa

ISBN

9789833643516

Excerpt:

Marketing -- Management.

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Pengurusan pemasaran dan operasi restoran : panduan untuk pengusaha restoran

Ali Mohamad Noor

2006

ISBN

9789833643516

Excerpt:

Marketing -- Management.

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0.0000

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Pengurusan pemasaran dan operasi restoran : panduan untuk pengusaha restoran

Ali Mohamad Noor

2006

Perpustakaan Jabatan

ISBN

9789833643516

Excerpt:

Marketing -- Management.

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0.0000

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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

Creveling, Clyde M. 1956- Hambleton, Lynne McCarthy, Burke

2006

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul

ISBN

9780131990081

Excerpt:

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

Relevance:

0.0000

Available:

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

Creveling, Clyde M. Hambleton, Lynne McCarthy, Burke

2006

ISBN

9780131990081

Excerpt:

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

Relevance:

0.0000

Available:

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

Creveling, Clyde M. Hambleton, Lynne McCarthy, Burke

2006

Perpustakaan Jabatan

ISBN

9780131990081

Excerpt:

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

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How to write a marketing plan

Westwood, John.

2006

ISBN

9780749445546

Excerpt:

Marketing -- Management.

Relevance:

0.0000

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The product manager's handbook ,

Gorchels, Linda

2006

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780071459389

Excerpt:

New products -- Marketing

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0.0000

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Marketing for dummies

Hiam, Alexander

2006

ISBN

9780764570568

Excerpt:

Marketing -- Management.

Relevance:

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Customer relationship management : a database approach

Kumar, V. Reinartz, Werner J.

2006

Perpustakaan Kuala Lumpur

ISBN

9780471271338

Excerpt:

Customer relationship management : a database approach Kumar, V.

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Innovative marketing communications : strategies for the events industry

Masterman, Guy Wood, Emma H.

2006

ISBN

9780750663618

Excerpt:

Innovative marketing communications : strategies for the events industry Masterman, Guy

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Professional practice 101 : business strategies and case studies in architecture

Pressman, Andrew

2006

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780471683667

Excerpt:

Architectural practice -- United States -- Management

Relevance:

0.0000

Available:

Six sigma for marketing processes : An overview for marketing executives, leaders, and managers

Creveling, Clyde M. Hambleton, Lynne McCarthy, Burke

2006

ISBN

9780131990081

Excerpt:

Six sigma for marketing processes : An overview for marketing executives, leaders, and managers /

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Cover image for Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling

Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling

Port, Michael

2006

Perpustakaan Kuala Lumpur

ISBN

9781118495421

Excerpt:

than you can handle even if you hate marketing and selling / Port, Michael

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The product manager's handbook

Gorchels, Linda

2006

ISBN

9780071459389

Excerpt:

New products -- Marketing

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The product manager's handbook ,

Gorchels, Linda

2006

Perpustakaan Kuala Lumpur

ISBN

9780071459389

Excerpt:

New products - Marketing

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0.0000

Available:

Asian brand strategy : how asia builds strong brands

Roll, Martin

2006

Perpustakaan Kuala Lumpur

ISBN

9781403992796

Excerpt:

Brand name products -- Asia -- Management

Relevance:

0.0000

Available:

The product manager's handbook

Gorchels, Linda

2006

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780071459389

Excerpt:

New products -- Marketing

Relevance:

0.0000

Available:

Asian brand strategy : how asia builds strong brands

Roll, Martin

2006

Perpustakaan Jabatan

ISBN

9781403992796

Excerpt:

Brand name products -- Asia -- Management

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The product manager's handbook

Gorchels, Linda

2006

Perpustakaan Jabatan

ISBN

9780071459389

Excerpt:

New products -- Marketing

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The product manager's handbook ,

Gorchels, Linda

2006

Perpustakaan Jabatan

ISBN

9780071459389

Excerpt:

New products -- Marketing

Relevance:

0.0000

Available:

Marketing strategy

Ferrell, O. C.

2005

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780324201406

Excerpt:

Marketing - Management - Case studies

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0.0000

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Marketing strategy

Ferrell, O. C.

2005

ISBN

9780324201406

Excerpt:

Marketing - Management - Case studies

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Available:

Sports and entertainment management

Kaser, Kenneth

2005

ISBN

9780538438292

Excerpt:

Sports and entertainment management Kaser, Kenneth

Relevance:

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Available:

Sports and entertainment management

Kaser, Kenneth

2005

ISBN

9780538438292

Excerpt:

Entertainment events - Management - Study and teaching

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Essentials of marketing

Lamb, Charles W.

2005

Perpustakaan Kuala Lumpur

ISBN

9780324282924

Excerpt:

Marketing - Management

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0.0000

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Profit brand : How to increase the profitability, accountability & sustainability of brands

Wreden, Nick

2005

ISBN

9780749444655

Excerpt:

Brand name products - Management

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Marketing revolution

Gamble, Paul R.

2005

ISBN

9780749443856

Excerpt:

Marketing - Management

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Key account management in financial services

Cheverton, Peter

2005

ISBN

9780749441876

Excerpt:

Key account management in financial services/ Cheverton, Peter

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Key account management in financial services

Cheverton, Peter

2005

Perpustakaan Kuala Lumpur

ISBN

9780749441876

Excerpt:

Key account management in financial services/ Cheverton, Peter

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The streetwise marketer

Madsen, John Tan, Billy.

2005

ISBN

9789839065237

Excerpt:

Marketing -- Management.

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Strategic market management

Aaker, David A.

2005

ISBN

9780471659037

Excerpt:

Marketing -- Management.

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Managing customer as investments : The strategic value of customers in the long run

Gupta, Sunil

2005

ISBN

9780131428950

Excerpt:

Marketing -- Management.

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Double your haircolor income in 30 days!

Foley, Mark D.

2005

ISBN

9781401844615

Excerpt:

Beauty shops - Management

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Product leadership : pathways to profitable innovation

Cooper, Robert G.

2005

ISBN

9780465014330

Excerpt:

New products - Management

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Brands laid bare : using market research for evidence based brand management

Ford, Kevin

2005

ISBN

9780470012833

Excerpt:

Brands laid bare : using market research for evidence based brand management Ford, Kevin

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Small business marketing for dummies

Schenck, Barbara Findlay

2005

Perpustakaan Kuala Lumpur

ISBN

9780764578397

Excerpt:

Marketing -- Management.

Relevance:

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Available:

Concumer insight : how to use data and market research to get closer to your customer

Stone, Merlin Stone , Merlin

2005

ISBN

9780749442927

Excerpt:

Customer relations -- Management

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Up against the retail giants : targeting weakness, gaining and edge

Samli, A. Coskun

2004

ISBN

9780324233087

Excerpt:

Marketing - Management

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Available:

Key account management in financial services : tools and techniques for building strong relationships with major clients

Cheverton, Peter Hughes, Tim Foss, Bryan

2004

Perpustakaan Kuala Lumpur

ISBN

9780749441876

Excerpt:

Key account management in financial services : tools and techniques for building strong

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Accountable marketing : the economics of data-driven marketing

Rosenwald, Peter J.

2004

Perpustakaan Kuala Lumpur

Excerpt:

Accountable marketing : the economics of data-driven marketing Rosenwald, Peter J.

Relevance:

0.0000

Available:

Mastering import and export management

Cook, Thomas A. Alston, Rennie. Raia, Kelly.

2004

Perpustakaan Kuala Lumpur

ISBN

9780814472033

Excerpt:

Export marketing -- Management.

Relevance:

0.0000

Available:

HEMP : The highly effective marketing plan

Knight, Peter 1961 Oct. 12-

2004

Perpustakaan Jabatan

ISBN

9780273687863

Excerpt:

Marketing -- Management.

Relevance:

0.0000

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Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns

Johnson, Winslow.

2004

ISBN

9780814472194

Excerpt:

Marketing -- Management.

Relevance:

0.0000

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Mastering import and export management

Cook, Thomas A. Alston, Rennie. Raia, Kelly.

2004

Perpustakaan Kuala Lumpur

ISBN

9780814472033

Excerpt:

Export marketing -- Management.

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0.0000

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Brand stretch

Taylor, David

2004

ISBN

9780470862117

Excerpt:

Brand home products - Valuation - Management

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Managing customer relationships : a strategic framework

Peppers, Don Rogers, Martha

2004

Perpustakaan Kuala Lumpur

ISBN

9780471485902

Excerpt:

Customer relations - Management

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0.0000

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The new global marketing reality

Brookes, Richard

2004

ISBN

9781403905208

Excerpt:

Marketing - Management

Relevance:

0.0000

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The origin of brands

Ries, Al

2004

Perpustakaan Kuala Lumpur

ISBN

9780060570149

Excerpt:

Brand name products - Management

Relevance:

0.0000

Available:

Accountable marketing : the economics of data-driven marketing

Rosenwald, Peter J.

2004

ISBN

9780324203592

Excerpt:

Accountable marketing : the economics of data-driven marketing Rosenwald, Peter J.

Relevance:

0.0000

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Key account management in financial services : tools and techniques for building strong relationships with major clients

Cheverton, Peter Hughes, Tim Foss, Bryan

2004

ISBN

9780749441876

Excerpt:

Key account management in financial services : tools and techniques for building strong

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CustomerCentric selling

Bosworth, Michael T Holland, John R.

2004

ISBN

9780071425452

Excerpt:

Sales management

Relevance:

0.0000

Available:

Strategi memasarkan sekolah = strategy marketing for schools

Davies, Brent Ellison, Linda Shukor Mohd Dom

2004

Perpustakaan Kuala Lumpur

ISBN

9789830683409

Excerpt:

Strategi memasarkan sekolah = strategy marketing for schools / Davies, Brent

Relevance:

0.0000

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Strategi memasarkan sekolah = strategy marketing for schools

Davies, Brent Ellison, Linda Shukor Mohd Dom

2004

ISBN

9789830683409

Excerpt:

Strategi memasarkan sekolah = strategy marketing for schools / Davies, Brent

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101 cara mempromosikan perniagaan anda

Mohd Najid

2004

ISBN

9789831971659

Excerpt:

Marketing -- Management.

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Strategic marketing

Cravens, David W. Piercy, Nigel F.

2003

Perpustakaan Kuala Lumpur

ISBN

9780072466652

Excerpt:

Marketing - Management - Case studies

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Branding

Vaid, Helen

2003

Perpustakaan Kuala Lumpur

ISBN

9780823058624

Excerpt:

Brand name products - Management

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Rethinking Marketing

Kotler, Philip Kartajaya, Hermawan Huan, Hooi Den Liu, Sandra

2003

ISBN

9780130499318

Excerpt:

Marketing - Management

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