Hasnizam Shaari, Dr, editor. Salniza Md. Salleh, editor.
2018
ISBN
9789672064749
Excerpt:
Brand name products -- Research
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Sorrentino, Miriam
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Medan Idaman Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Muhibbah
ISBN
9781780671192
Excerpt:
Advertising - Brand name products
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Lin, Carol
2013
Perpustakaan Kuala Lumpur Perpustakaan Medan Idaman
ISBN
9789833789597
Excerpt:
Brand name products - Malaysia
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Post, Karen.
2012
Perpustakaan Kuala Lumpur
ISBN
9780071775281
Excerpt:
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the
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De Chernatony, L. (Leslie) McDonald, Malcolm. Wallace, Elaine
2011
Perpustakaan Kuala Lumpur
ISBN
9781856178495
Excerpt:
Brand name products.
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Aaker, David A.
2011
Perpustakaan Kuala Lumpur
ISBN
9780470613580
Excerpt:
Brand name products.
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Kornberger, Martin, 1974-
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.
2010
Perpustakaan Kuala Lumpur
ISBN
9780521726900
Excerpt:
Brand name products -- Management
Relevance:
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Fioroni, Michela Titterton, Garry
2009
ISBN
9780230222434
Excerpt:
Brand name product -- Management.
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Healey, Matthew
2008
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9789812456069
Excerpt:
Brand name products
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Temporal, Paul
2008
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9780470822715
Excerpt:
Brand name product -- Management
Relevance:
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Keller, Kevin Lane
2008
ISBN
9780273706328
Excerpt:
Brand name products -- Management.
Relevance:
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Ryans, Adrian., 1945-
2008
ISBN
9780470742976
Excerpt:
Brand name products
Relevance:
0.0000