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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

Mizik, Natalie, editor. Hanssens, Dominique M., editor.

2018

Perpustakaan Jabatan

ISBN

9781784716745

Excerpt:

Marketing -- Data processing.

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Humanizing big data : : marketing at the meeting of data, social science and consumer insight

Strong, Colin (Business writer)

2015

Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9780749472115

Excerpt:

Humanizing big data : : marketing at the meeting of data, social science and consumer insight /

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Customer analytics for dummies

Sauro, Jeff

2015

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781118937594

Excerpt:

Customer relations -- Evaluation -- Data processing

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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits

Glass, Russell, 1976- author Callahan, Sean (Economist), author

2015

Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9781118889800

Excerpt:

Marketing - Data processing

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Marketing analytics : a practitioner's guide to marketing analytics and research methods

Charan, Ashok

2015

Perpustakaan Kuala Lumpur

ISBN

9789814678575

Excerpt:

Marketing research - Data processing

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Data crush : how the information tidal wave is driving new business opportunities

Surdak, Christopher

2014

Perpustakaan Kuala Lumpur

ISBN

9780814433744

Excerpt:

Marketing research - Data processing

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Sams teach yourself Microsoft Dynamics CRM 2011 in 24 hours

Stanton, Anne A.

2012

Perpustakaan Kuala Lumpur

ISBN

9780672335372

Excerpt:

Customer relations -- Management -- Data processing.

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Data mining techniques : for marketing, sales, and customer relationship management

Linoff, Gordon S. Berry, Michael J. A.

2011

Perpustakaan Kuala Lumpur

ISBN

9780470650936

Excerpt:

Marketing -- Data processing

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Peluang meraih wang di internet

Hidayat, Taufik

2009 2008 2007 2006 2005

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9789673713028

Excerpt:

Marketing communication system data processing

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Actionable web analytics : using data to make smart business decision

Burby, Jason Atchison, Shane

2007

Perpustakaan Jabatan Perpustakaan Kuala Lumpur

ISBN

9780470124741

Excerpt:

Internet users -- Statistics -- Data processing

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Marketing automation : practical steps to more effective direct marketing

LeSueur, Jeff

2007

Perpustakaan Internet Bergerak

ISBN

9780470125427

Excerpt:

Marketing -- data processing

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Digital marketing

Rowan, Will

2002

ISBN

9780749436643

Excerpt:

Marketing - Data processing

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