"The information you need to land the tech job of your dreams. Whatever your industry, there's no denying the desirability of the perks and salary enjoyed by employees at Google, Microsoft, Amazon, Apple, and other top tech companies: casual attire, free and unlimited sodas (or even food), flexible hours, onsite luxury gyms, and funky offices. Yet getting a position at such a company is far from assured. Hiring processes and requirements are unique, and the competition is stiff. The Google Resume gives you the only book available on how to win a coveted spot at one of these top national tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider. If you're a job seeker, you'll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more. The author was on Google's hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs."--Provided by publisher.

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level"-- "With over 30% new content, charts and screenshots, plus the addition of an exclusive members website, which will be accessible upon book purchase and offer free downloadable content and videos plus on online community to share and get feedback - this book offers actionable information to build traffic, convert sales and make more money.

"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). This revised edition has the following updates: Addition of two new chapters: "Awesomeness of Being an Author 2.0" and "UnBook Tour" New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important Updates to the chapter on Twitter versus Facebook versus Linked In Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+) Updates to the chapter on Tweetathon, as more has been done on this project Updates to Chapter 28, "Stirring Coffee" "--

Looks at the features of Android phones and tablets, covering such topics as making and receiving calls, Gmail, using Google Maps, downloading and listening to music, taking pictures, capturing video, browsing the Internet, playing games, and working with Google Docs.

"For 20 years, the Great Place to Work® Institute has been developing the annual ranking of the best companies to work for in the US and in 39 countries around the world. In the US, the ranking is published by FORTUNE and is best known as the FORTUNE 100 Best Companies to Work For. In 2010, the list included among its finalists: SAS, Google, REI, Scripps Health, Hoar Construction, DreamWorks Animation, Zappos.com, Salesforce.com, Cisco, Marriott Interntional, American Express, Mayo Clinic, Microsoft. Drawing on the Institute's wide and deep body of knowledge acquired in the process of producing this ranking, Institute senior consultant Michael Burchell and research fellow Jennifer Robin reveal that what separates the great from the good companies to work for is the leader's ability to create Trust, Pride and Camaraderie in their companies. THE GREAT WORKPLACE explains the concept of a Great Place to Work--defined as one in which employees trust the people they work for, have pride in what they do, and enjoy the people they work with--and demystifies the Institute's Great Place to Work model, developed in 1984 and validated through its enduring resonance in both the United States and in 40 countries around the world. It also answers the fundamental question, "What is the business value of creating a great workplace?" and brings the definition of a Great Place to Work alive with anecdotes, best practices, and quotes from employees working at the best workplaces in the US (and ranked in the list). Companies featured in the book include: General Mills, Google, Gore, Microsoft, PricewaterhouseCoopers, SAS, Scripps Health, Wegman's and S.C. Johnson. As organizations grapple with the complexity and challenges of leveraging human capital in today's hyper-competitive work world--and as the Institute increases its presence across the world--THE GREAT WORKPLACE will be the "must read" source for understanding the essential ingredients in and trends of great places to work"--

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.

"In Education Nation author Milton Chen draws from extensive experience in media--from his work on Sesame Street in its nascent years to his current role as executive director of the George Lucas Educational Foundation--to support his vision for a new world of learning. Presented in five parts and divided into "module" chapters, this book examines the ways in which K-12 learning can be revolutionized through innovative reform and the use of technology. Due in large part to new technologies, over the last few decades we've witnessed a huge shift in how we imagine teaching and learning. A good example is the educational revolution sparked by Sesame Street--which in its first season had a goal of teaching preschool-age children the numbers 1 to 10. At the time, experts dismissed it as an unrealistic goal since many kindergarten students were having trouble mastering this simple counting. Yet the research proved that preschool-age children learned those skills and many others directly from the TV screen. Now Sesame Street's curriculum teaches the numbers from 1 to 40. In today's digital age the number of new ways to teach and learn is ever-expanding and includes: television, Google, YouTube, TeacherTube, Facebook, iPhones, video games, GPS devices, open source textbooks, interactive whiteboards; and there are countless examples of ways technology positively impacts student learning--from voice-recognition software that helps children learn to read to translation tools that help teachers communicate with non-English speaking parents. As a result of constant innovation, learning is no longer limited by traditional confines and we're quickly moving beyond students tied to their chairs, desks, and textbooks--and teachers locked away in classrooms."--