This book explains what works and what does't and how to create copy for websites, enews letters, and email campaigns designed to differentiate your business from online competitors, increase sales and other key customer actions, build customer loyalty and increase word of mouth and improve customer service through being more personal

This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.