"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

"The definitive, up-to-date guide to airport planning and management. Fully revised, updated, and reorganized to reflect the latest advances in the aviation industry, Airport Planning and Management, Sixth Edition offers comprehensive coverage of this challenging field. Airports, airport systems, operations management, and administration are discussed in detail. This authoritative volume addresses changes in technology, structure, and political environment, including enhanced security, environmental impact, and regulatory issues. The Sixth Edition of this landmark guide to the planning, development, and management of airports is ideal as a course text, self-study tool, and professional reference.Coverage includes: Introduction to airports and airport systems Airport and airport systems: organization and administration Historical and legislative perspectives The airfield Airspace and air traffic management Airport operations management under FAR Part 139 Airport terminals and ground access Airport security Airport financial management Economic, political, and social role of airports Airport planning Airport capacity and delay The future of airport management"--Provided by publisher. "Airport Planning and Management, Sixth Edition offers detailed coverage of all of the advancements the aviation industry has experienced in the nearly seven years since the previous edition was published. These include the latest cutting-edge technologies; crucial changes to a variety of rules, regulations, and policies; essential security measures; and reactions to geopolitical events. This is the most authoritative, up-to-date, and comprehensive resource on the topic"--Provided by publisher.

"Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have built various types of performance dashboards in different industries and lines of business. Their practical insights explore how you can effectively turbo-charge performance-management initiatives with dashboard technology. Includes all-new case studies, industry research, news chapters on "Architecting Performance Dashboards" and "Launching and Managing the Project" and updated information on designing KPIs, designing dashboard displays, integrating dashboards, and types of dashboards. Provides a solid foundation for understanding performance dashboards, business intelligence, and performance management. Addresses the next generation of performance dashboards, such as Mashboards and Visual Discovery tools, and including new techniques for designing dashboards and developing key performance indicators. Offers guidance on how to incorporate predictive analytics, what-if modeling, collaboration, and advanced visualization techniques. This updated book, which is 75% rewritten, provides a foundation for understanding performance dashboards, business intelligence, and performance management to optimize performance and accelerate results."--