Cover image for The choice factory : how 25 behavioural biases influence the products we decide to buy
Title:
The choice factory : how 25 behavioural biases influence the products we decide to buy
Author:
Shotton, Richard
ISBN:
9780857196095
Personal Author:
Shotton, Richard
Publication Information:
Petersfield, Hampshire : Harriman House, 2018.
Physical Description:
xiii, 202 p. ; 22 cm
Subject Term:
Decision making.

Consumer behavior.

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 39292004748823 Adult Non-fiction Book 658.8342/SHO
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