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Kaser, Kenneth Oelkers, Dotty Boen
2005
Perpustakaan Kuala Lumpur
ISBN
9780538438896
Excerpt:
Sports and entertainment marketing Kaser, Kenneth
Relevance:
1.2408
Graham, Stedman
2001
ISBN
9780071361248
Excerpt:
The ultimate guide to sports marketing Graham, Stedman
Relevance:
0.9926
Graham, Stedman
2001
ISBN
9780071361248
Excerpt:
The ultimate guide to sports marketing Graham, Stedman
Relevance:
0.9926
Davis, John, 1960 Feb. 17-
2008
Perpustakaan Kuala Lumpur
ISBN
9781118171684
Excerpt:
The Olympic Games effect : how sports marketing builds strong brands / Davis, John, 1960 Feb
Relevance:
0.7447
Harrison, Mark
2021
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9789811219016
Excerpt:
Emerging issues and trends in sport business ; 1.
Relevance:
0.0000
Bedford, Phil
2017
ISBN
9781784521134
Excerpt:
Lifestyle, sport & leisure.
Relevance:
0.0000
Kelly, David A. (David Andrew), 1964- Dominguez, Oliver
2013
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur (Kanak-Kanak)
ISBN
9780761380924
Excerpt:
Sports -- United States -- Marketing -- Juvenile literature
Relevance:
0.0000
McCallum, Jack, 1949-
"They were the Beatles of basketball, the Mercury Seven in sneakers. In Dream Team, acclaimed sports journalist Jack McCallum delivers the untold story of the greatest team ever assembled: the 1992 U.S. Olympic Men's Basketball Team that captivated the world, kindled the hoop dreams of countless children around the planet, and remade the NBA into a global sensation. As a senior staff writer for Sports Illustrated, McCallum enjoyed a courtside seat for the most exciting basketball spectacle on earth, covering the Dream Team from its inception to the gold medal ceremony in Barcelona. For the duration of the Olympics, he lived with, golfed with, and--most important--drank with some of the greatest players of the NBA's Golden Age: Magic Johnson, the ebullient showman who shrugged off his recent diagnosis of HIV to become the team's unquestioned captain and leader; Michael Jordan, the transcendent talent at the height of his powers as a player--and a marketing juggernaut; and Charles Barkley, the outspoken iconoclast whose utterances on and off the court threatened to ignite an international incident. Presiding over the entire traveling circus was the Dream Team's beloved coach, Chuck Daly, whose laissez-faire approach proved instrumental in getting the most out of such disparate personalities and superstars such as Larry Bird, Patrick Ewing, and Scottie Pippen. Drawing on fresh interviews with the players, McCallum provides the definitive account of the Dream Team phenomenon. He offers a behind-the-scenes look at the controversial selection process. He takes us inside the team's Olympic suites for late-night card games and bull sessions where the players debate both the finer points of basketball and their respective places in the NBA pantheon. And he narrates a riveting possession-by-possession account of the legendary July 1992 intrasquad scrimmage that pitted the Dream Teamers against one another in what may have been the greatest pickup game--and the greatest exhibition of trash talk--in history. In the twenty years since the Dream Team first captivated the world's attention, its mystique has only grown--and so has its influence. The NBA is now flush with international stars, many of them inspired by the exuberant spirit of '92. Dream Team vividly re-creates the moment when a once-in-a-millennium group of athletes came together, outperformed the hype, and changed the future of sports--one perfectly executed fast break at a time. The Dream Team was. Michael Jordan, Guard, Chicago Bulls Magic Johnson, Guard, Los Angeles Lakers Larry Bird, Forward, Boston Celtics Charles Barkley, Forward, Phoenix Suns Chris Mullin, Forward, Golden State Warriors Scottie Pippen, Forward, Chicago Bulls John Stockton, Guard, Utah Jazz Karl Malone, Forward, Utah Jazz David Robinson, Center, San Antonio Spurs Patrick Ewing, Center, New York Knicks Christian Laettner, Forward, Duke University Clyde Drexler, Guard, Portland Trailblazers"--Provided by publisher.
2012
ISBN
9780345520487
Excerpt:
, outperformed the hype, and changed the future of sports--one perfectly executed fast break at a time. The Dream
Relevance:
0.0000
Beech, John G. 1974- Chadwick, Simon 1964-
2007
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Muhibbah
ISBN
9780273688266
Excerpt:
The marketing of sport Beech, John G. 1974-
Relevance:
0.0000
Fullerton, Sam
2007
Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Lembah Pantai
ISBN
9780073128214
Excerpt:
Sport marketing Fullerton, Sam
Relevance:
0.0000
Beech, John G. 1974- Chadwick, Simon 1964-
2007
Perpustakaan Jabatan
ISBN
9780273688266
Excerpt:
The marketing of sport Beech, John G. 1974-
Relevance:
0.0000
Fullerton, Sam
2007
Perpustakaan Kuala Lumpur
ISBN
9780073128214
Excerpt:
Sport marketing Fullerton, Sam
Relevance:
0.0000
Oriard, Michael, 1948-
2007
ISBN
9780807831427
Excerpt:
Brand NFL : making and selling America's favorite sport / Oriard, Michael, 1948-
Relevance:
0.0000
Silk, Michael L. Andrews, David L. Cole, Cheryl L.
2006 2005
ISBN
9781859737996
Excerpt:
Sports -- Marketing.
Relevance:
0.0000
Kaser, Kenneth
2005
ISBN
9780538438292
Excerpt:
Sports- marketing- study and teaching
Relevance:
0.0000
Kaser, Kenneth
2005
ISBN
9780538438292
Excerpt:
Sport marketing - Study and teaching
Relevance:
0.0000
Westerbeek, Hans Smith, Aaron
2003
ISBN
9781403903006
Excerpt:
Sports - Marketing
Relevance:
0.0000
Deford, Frank
2002
Perpustakaan Kuala Lumpur
ISBN
9781559718370
Excerpt:
The heart of a champion : celebrating the spirit and character of great American sports heroes
Relevance:
0.0000
Mikunda, Christian
2002
ISBN
9780749442569
Excerpt:
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing
Relevance:
0.0000
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