Cover image for Before the brand : Creating the unique DNA of an enduring brand identity
Title:
Before the brand : Creating the unique DNA of an enduring brand identity
Author:
Perry, Slycia
Personal Author:
Perry, Slycia
Publication Information:
New York : McGraw Hill, 2003
Physical Description:
xii, 228 p. ; 20 cm
General Note:
Includes bibliographical references and index
Subject Term:
Brand name products

Brand name products - Marketing - Management

Trandimark - Design