Title:
The successful marketing plan : how to create dynamic, results-oriented marketing
Author:
Hiebing, Roman G.
Cooper, Scott W.
Wehrenberg, Steve
ISBN:
9780071745574
Personal Author:
Publication Information:
New York : McGraw-Hill, 2012.
Physical Description:
xxxvi, 566 p. : ill. ; 28 cm.
General Note:
Includes index.
Subject Term: