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Cover image for What customers want : using outcome-driven innovation to create breakthrough products and services
Title:
What customers want : using outcome-driven innovation to create breakthrough products and services
Author:
Ulwick, Anthony W.
ISBN:
9780071408677
Personal Author:
Ulwick, Anthony W.
Publication Information:
New York : McGraw-Hill, 2005.
Physical Description:
xxxv, 202 p. ; 24 cm.
Subject Term:
New products -- Planning

Product management
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