Cover image for The real Pepsi challenge : the inspirational story of breaking the color barrier in American business
Title:
The real Pepsi challenge : the inspirational story of breaking the color barrier in American business
Author:
Capparell, Stephanie
ISBN:
9780743265713
Personal Author:
Capparell, Stephanie
Publication Information:
New York : Free Press, 2007.
Physical Description:
xvii, 349 p. : ill. ; 24 cm.
Corporate Subject:
PepsiCo, inc. -- Employees -- Recruiting -- History
Subject Term:
African American executives -- United States -- History

Cola drinks -- United States -- Marketing -- History

African American consumers -- United States -- History