Cover image for Integrated advertising, promotion, and marketing communications
Title:
Integrated advertising, promotion, and marketing communications
Author:
Clow, Kenneth E.

Baack, Donald
ISBN:
9780131866225
Personal Author:
Clow, Kenneth E.
Edition:
3rd ed.
Publication Information:
Upper Saddle River, New Jersey : Prentice Hall, 2007.
Physical Description:
xxii, 515 p. : ill, ; 28 cm.
Subject Term:
Communication in marketing

Advertising
Added Author:
Baack, Donald