Marketing Communicationsn : a European perspective

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Title:

Author:

Pelsmacker, Patrick De

Geuens, Maggie

Bergh, Joeri Van den

ISBN:

9780273706939

Personal Author:

Edition:

third ed.

Publication Information:

United Kingdom : Prentice Hall, c2007.

Physical Description:

xviii, 610 p. : ill. (some col.) ; 25 cm.

General Note:

Includes index.

Subject Term:

Added Author:

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