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Cover image for Strategic brand management : European perspective
Title:
Strategic brand management : European perspective
Author:
Keller, Kevin Lane
ISBN:
9780273706328
Personal Author:
Keller, Kevin Lane
Publication Information:
England : Prentice Hall, c2008.
Physical Description:
xxii , 829 p. : ill. ; 25 cm.
Subject Term:
Brand name products -- Management.
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