Taking brand initiative : How companies can align strategy, culture, and identity through corporate branding

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Title:

Author:

Hatch, Mary Jo.

Schultz, Majken

ISBN:

9780787998301

Personal Author:

Publication Information:

San Francisco : Jossey-Bass, 2008.

Physical Description:

xvii, 266 p. : ill. ; 24 cm.

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Library	Item Barcode	Material Type	Shelf Number	Status
Searching... Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul	39292004149013	Adult Non-fiction Book	658.827/HAT	Searching... Unknown