Cover image for What's your story? : storytelling to move markets, audiences, people, and brands
Title:
What's your story? : storytelling to move markets, audiences, people, and brands
Author:
Mathews, Ryan

Wacker, Watts
ISBN:
9780132277426
Personal Author:
Mathews, Ryan
Publication Information:
Upper Saddle River, N.J. : FT Press, 2008.
Physical Description:
xiii, 222 p. ; 24 cm.
Subject Term:
Marketing

Storytelling -- Economic aspects.

Corporate culture
Added Author:
Wacker, Watts