Integrated advertising, promotion and marketing communications

Title:

Author:

Clow, Kenneth E.

Baack, Donald

ISBN:

9780130175786

Personal Author:

Publication Information:

New Jersey Prentice Hall 2002

Physical Description:

xxvi, 628 p. ; 26 cm.

General Note:

Includes index, CD

Subject Term:

Added Author:

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Searching... Perpustakaan Kuala Lumpur	39292002137733	Adult Reference	(R) 659.1/CLO	Searching... Unknown