Title:
Strategic brand management : building, measuring, and managing brand equity
Author:
Keller, Kevin Lane
ISBN:
9780131888593
Personal Author:
Edition:
3rd ed.
Publication Information:
New Jersey : Pearson Prentice Hall, c2008.
Physical Description:
xxi, 692 p. ; 26 cm.
Subject Term:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004164401 | Adult Reference | (R)658.827/KEL | Searching... |