Habit : the 95% of behaviour marketers ignore

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Title:

Habit : the 95% of behaviour marketers ignore

Author:

Martin, Neale 1957-

ISBN:

9780131357952

Personal Author:

Martin, Neale 1957-

Publication Information:

New Jersey : Pearson Education, c2008.

Physical Description:

xvi, 191 p. ; 24 cm.

General Note:

Includes index.

Subject Term:

Consumer behaviour

Change (Psychology)

Marketing -- psyclology aspects.

Marketing -- Management.

On Order

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