Title:
Brand storming : managing brands in the era of complexity
Author:
Fioroni, Michela
Titterton, Garry
ISBN:
9780230222434
Personal Author:
Publication Information:
New York : Pallgrive Macmillan, 2009.
Physical Description:
x, 223 p. ; 24 cm.
General Note:
Includes index.
Subject Term:
Added Author: