Cover image for Why she buy : The new strategy for reaching the world's most powerful consumers
Title:
Why she buy : The new strategy for reaching the world's most powerful consumers
Author:
Brennan, Bridget.
ISBN:
9780307450388
Personal Author:
Brennan, Bridget.
Publication Information:
New York : Crown Business, c2009.
Physical Description:
viii, 322p. ; 24 cm.
General Note:
Includes index.
Subject Term:
Women consumers

Marketing