Title:
Media management : A casebook approach
Author:
Sylvie, George
Wicks, Jan LeBlanc
Lacy, Stephen
Hollifield, C. Ann
Sohn, Ardyth Broadrick
ISBN:
9780805861976
Edition:
fourth edition
Publication Information:
New York : Lawrence Erlbaum Associates/LEA, c2008.
Physical Description:
xi, 414p. ; 23 cm.
General Note:
Includes references index.
Subject Term: