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Developing winning brand strategies
Title:
Developing winning brand strategies
Author:
Finskud, Lars
ISBN:
9789746521277
Personal Author:
Finskud, Lars
Publication Information:
New York : Business Expert Press, c2009.
Physical Description:
104 p. : ill. ; 24 cm.
Subject Term:
Advertising -- Brand name products
Branding (Marketing)
Consumers' preferences
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