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Cover image for Service innovation : how to go from customer needs to breakthrough services
Title:
Service innovation : how to go from customer needs to breakthrough services
Author:
Bettencourt, Lance A.
ISBN:
9780071713009
Personal Author:
Bettencourt, Lance A.
Publication Information:
New York : McGraw-Hill, c2010.
Physical Description:
xxix, 255 p. ; 24 cm.
Subject Term:
Customer services

Customer services -- Technological innovations
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