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Cover image for Building a buzz : libraries and word-of-mouth marketing
Title:
Building a buzz : libraries and word-of-mouth marketing
Author:
Barber, Peggy

Wallace, Linda
ISBN:
9780838910115
Personal Author:
Barber, Peggy
Publication Information:
Chicago : American Library Association, c2010.
Physical Description:
xi, 95 p. ; 28 cm.
Subject Term:
Libraries -- Marketing

Libraries -- Public relations.

Libraries -- United States -- Marketing -- Case study
Added Author:
Wallace, Linda
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