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Cover image for Emotional branding : the new paradigm for connecting brands to people
Title:
Emotional branding : the new paradigm for connecting brands to people
Author:
Gobe, Marc.
ISBN:
9781581156720
Personal Author:
Gobe, Marc.
Publication Information:
New York : Allworth Press, c2009.
Physical Description:
xxxiv, 325 p. : ill. ; 23 cm.
Subject Term:
Consumers' preferences

Motivation research (Marketing)

Branding (Marketing)
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