Cover image for Essentials of services marketing : concepts, strategies & cases
Title:
Essentials of services marketing : concepts, strategies & cases
Author:
Hoffman, K. Douglas

Bateson, John E.G.
ISBN:
9780030288920
Personal Author:
Hoffman, K. Douglas
Edition:
2
Publication Information:
Florida Harcourt College Publishers 2002
Physical Description:
xxi, 569 p. ; 24 cm.
General Note:
Includes index
Subject Term:
Services industries - Marketing
Added Author:
Bateson, John E.G.