Social media metrics : how to measure and optimize your marketing investment

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Title:

Social media metrics : how to measure and optimize your marketing investment

Author:

Sterne, Jim, 1955-

ISBN:

9780470583784

Personal Author:

Sterne, Jim, 1955-

Publication Information:

Hoboken, N.J. : Wiley, c2010.

Physical Description:

260 p. ; 24 cm.

General Note:

Includes index.

Subject Term:

Internet marketing

Social media -- Economic aspects.

Marketing - Research

Online social networks -- Economic aspects

On Order

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