Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts. They win our trust. You can learn to impress and persuade other people by following Bert Decker's program. In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based massages in half time.