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Title:
Museum strategy and marketing
Author:
Kotler, Neil
Kotler, Philip
ISBN:
9780787909123
Personal Author:
Kotler, Neil
Publication Information:
San Francisco Jossey-Bass 1998
Physical Description:
xxviii, 395 p. ; 24 cm.
Subject Term:
Museums - Planning
Museums - Marketing
Museum - attendance
Added Author:
Kotler, Philip
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